Contex: the European monitor market grows by 11% in the 2Q of 2014, especially in large format

With double digit growth, higher than 11%, the monitor market in Western Europe in the second quarter of 2014 records more than positive behavior, which reaches up to 15% in the case of large format screens, due to high demand for video wall applications, according to data published by Contex.

The data recently published by the market analyst Context on the monitor market in Western Europe corresponding to the second quarter of the year could not be more positive: growth of more than 11%, where large format systems take a special role in the EMEA region, with an increase of 15% and an annual average of 20%.

In this last aspect, Context attributes this increase to significant sales of large format displays used in video wall applications in the enterprise market., advertising and entertainment. In the breakdown by country, Spain has been one of the countries with the most demand for large format monitors and screens, with a growth of 112%, followed by one of the most consolidated markets in this environment: United Kingdom, with an increase of 16%, Regarding the fall of 8% in sales recorded in Germany in said period.

Outside of this format, the development of the European monitor market remains irregular according to Context analysis, since in the face of the growth of more than 11% in Western Europe in the second quarter of 2014, some Eastern European countries have had significantly lower demand, that does not reach double digits, compared to the same period as the previous year by clients and consumers.

Market references

Regarding the reference companies in the general monitor market in Europe in said period, Contex places MMD (licensing partner for monitors Philips) y AOC (both subsidiaries of the screen manufacturer TPV Technology) with a joint growth rate above the 18%

In the large format monitor market, Contex figures attribute to Samsung the first position, with more than 46% of sales in said period, followed by LG (31%) y NEC Display (21%).

Based on these figures, Augustine of the Friars, country manager of AOC and MMD in Spain, has pointed out that “our flexible strategy has once again paid off. In Western Europe we were able to take more advantage of a growing market than others and our decline in Eastern Europe has been much smaller than that of the general market. In Western Europe we have outperformed the market by 7% and in the east in more than one 8%, thanks to our innovation-driven and customer-centric approach”.

Taking Contex data as a basis, This manager highlights the positive development of both companies in the Spanish market, “with a growth rate higher than 18%. Together, AOC and Philips have grown above the 60%. Philips remains in second place, with a growth rate of more than 160%, and AOC now occupies fourth place in the Spanish market for desktop monitors”.