MyBank is Telefónica's digital and interactive proposal for the banking sector

Telefónica has created the MyBank demonstration space in its Innovation Center, a proposal for bank branches based on digital marketing solutions and which has mobility and unified communications as key components.

MyBank is a demonstration environment created in the Intelligent Space of the Innovation Center of Telefónica in Madrid that proposes to banking entities a new relationship with the client based on interaction and closeness.

MyBank takes advantage of mobile channels to interact with users in any outdoor space, with digital marketing solutions that guide them inside the office, developed by On the Spot.

For this environment, mobility jobs have been created with unified communications technology. For its development, Telefónica has had the help of Alcatel-Lucent Enterprise, Cisco y Unify. Santa Clara Tech has also participated in this proposal, HP and Wayra.

The objective is to offer the user personalized and uninterrupted attention in the different areas that make up the branch.. Self-service is complemented through HD video conferencing solutions that create complete remote assistance for anyone who requests it..

Omnichannel interactive space

This branch concept is articulated as a meeting place with the user, an interactive space based on three key trends for the digital transformation of the sector: mobility, omnichannel interaction with customers and security. MyBank creates a differential experience for all types of entity customers, from traditional to the most digital, and creates a close bond with the user by combining the in-person and digital environment.

The digitization of end-to-end work processes through cloud technology and the creation of a multi-device and mobile workplace, are the technological keys for a new bank office tailored to the client.

It is expected that in 2016 mobile banking users grow 64% and those of online banking a 37%. However, The branch continues to be one of the channels most used by clients of entities, that require new ways of communicating. One in five users demands to be able to use their smartphone with open access to Wi-Fi networks within the office.

The branch becomes a space that requires seamless connectivity and new generation communications solutions to respond to these new needs.. The fiber, Wireless solutions and unified communications are essential to create this new environment and improve the user experience.

Digital security is another of the fundamental pillars to consolidate user trust. Eleven Paths and Smart Access solutions have been incorporated into MyBank, that allow safe progress towards the digitalization of work processes in banking entities. The Smart Access electronic signature solution uses biometric parameters to determine the validity of a digital signature and allows you to complete the signing process without having to print any document and from any device.

This proposal also affects the improvement of the energy management of the branches, for it, Solutions have been incorporated into Telefónica's energy efficiency platform that allow monitoring all controllable aspects of offices at the level of resource consumption.. An example is Cisco EnergyWise, that generates a global office dashboard for the sustainable management of infrastructure and devices installed in the office.

[youtube]https://www.youtube.com/watch?v=m1Bzs4Y8_uA[/youtube]