WHEREAS 2015: End of the countdown to the largest meeting of the AV and integration industry

The Amsterdam RAI will be from today until next 12 February the destination and center of maximum attention of the AV and systems integration industry after the doors of the edition opened 2015 de Integrated Systems Europe, the most important technological innovation contest in these sectors, to which more than 51.000 assistants, according to forecasts, to know the proposed solutions, products and services of 952 direct exhibitors.

WHEREAS 2015 opened its doors at the Amsterdam RAI first thing in the morning to welcome thousands of professionals who, during three intense days of technological innovation, training and business opportunities will be immersed in the most growing international event of the AV and systems integration industry in recent years and that, in its eleventh edition, expects to exceed the figure of 51.000 last year's attendees, according to the forecasts of its organizers, give in e InfoComm.

In this unprecedented technological showcase, with the twelve pavilions and surrounding areas of the convention center of the Dutch capital filled to capacity by nearly a thousand direct exhibitors showing the latest AV solutions, of digital signage, professional audio, collaboration, facility control and management, unified communications,…all under the umbrella of systems integration, education and training programs, affiliation and marketing implemented by its managers are as fundamental as the exhibition area itself.

Growing news

In this sense, The innovations to improve the event each year are a constant for the organization, which in this edition focus on a new ISE Theater, located in the Hall 9, denominado Unified Communications Theatre, in which they present in detail unified communications success stories, business collaboration systems, videoconferencing and telepresence, etc.

This new space adds to what was launched in the last edition: Residential Solutions Theatre (Hall 7) focused on automation and smart buildings, y Commercial Solutions Theatre (Hall 8), oriented towards commercial solutions and vertical markets.

The USA Pavilion, which located in the area adjacent to the Hall 6, It is another of this year's novelties to accommodate North American companies that want to expand in the European market., fruit of the collaboration between the organization of the contest and the United States Commercial Service, For which both an exhibition area and networking areas have been set up to generate these business opportunities..

Also in the Hall 6 Discovery Zone is added this year, an exhibition area dedicated to new companies and exhibitors with limited budgets but interested in showing their solutions, products and services to professionals.

At the service of professionals

Overcoming each call, The ISE organization has materialized year after year its strategic vision and origin of the event: the integration of systems and the entire value chain (manufacturers, distributors, consultants, project prescribers, integrators, installers,) and its sectoral and vertical application with digital signage as one of its strategic pillars, to respond to the concerns of professionals.

In this great fair ecosystem, The organization has improved the visitor experience with new entrances and access to the venue; digital guidance and signage systems to guide them on their journey through the pavilions and with the creation of new rest areas located at the entrance of the park (Park Foyer) and in the elevated hallway that connects the Hall 7 y 8 (Business Lounge y Ruby Lounge), equipped with WiFi access, connectivity to charge mobile devices, vending machines, etc.

Besides, Professionals also have a diary of the fair updated during the three days of duration and the information channel ISE Info Channel, called ‘RAI Live!’, that continuously offers live information on the Amsterdam RAI digital signage network, among other means.

As in previous editions, A team from Digital AV Magazine is also in the Dutch city to cover the event prior to the opening of the contest., la Smart Building Conference, the ISE edition 2015, and all the news that is collected in the Especial ISE Digital AV Magazine.

Next edition in four days

In an increasingly anticipated and requested announcement: the extension to four consecutive days of Integrated Systems Europe (WHEREAS), that will become effective in the edition of 2016, Mike Blackman, general director of this competition specialized in AV systems integration, made official a month before the ISE celebration 2015 this decision by the organizers to respond to the demands that exhibitors and professionals have been making for years.

As Blackman emphasized, This expansion is a consequence of “the rapid increase in size and notoriety of ISE in recent years and is also driven by the demands of our exhibitors and attendees.”. In a nutshell, the very high participation in this contest, especially in the first two days, has exponentially increased requests from exhibitors to have more time to spend with attendees and their clients and to accommodate 2.016 exhibitor reservations that we have had in the last year”.

In this sense, the investment in the event by the companies that reserve their space (on the last day of this edition) for the call of 2016 will increase around 11%, which is broken down into a 5% intended for the provision of the service of the additional day of the event, and the 6% remaining to the application of annual inflation that was not carried out in the last three years, as Blackman explained.

An unprecedented track record of success

What started as a small event eleven years ago in Geneva (Swiss), with less than 3.000 assistants, has become a thriving event with more than 950 exhibitors and 50.000 attendees at the closing of the last edition 2014. The first ISE was an important step on the path of InfoComm International, beyond its borders in the United States.

With more than 140.000 attendees per year, who have traveled more than 100.000 net square meters of contracted space, InfoComm, together with his partner Cedia, has used its ten fairs to build the global brand of the association and its members; to train the industry; promote your certification and training program, as well as the creation of business relationship networks with the aim of building a community for the entire systems integration industry..

Access the ISE Special 2015