'The invisible city': artistic projection by Javier de Juan on the façade of Tabacalera

From the 13 al 17 February, The façade of Tabacalera's Madrid headquarters will become 'The invisible city', an artistic projection of the painter, cartoonist, illustrator, film and video art director Javier de Juan.

He Ministry of Education, Culture and Sports has presented the project 'The invisible city' at Tabacalera Art Promotion, work by the versatile artist Javier de Juan that will be projected on the façade of the Tabacalera building in Madrid (located in the Glorieta de Embajadores), in which he addresses, from very diverse artistic languages, your interest in the city, its architecture, its movement and human typologies.

The projection, which will be carried out uninterruptedly 19:00 a 24:00 hours of 13 al 17 February on the façade of the Tabacalera building, It is the result of a seven-year process of research on the synthesis of movement, and Spanish animation producers have collaborated on it, North American, Dutch and Egyptian.

This projection takes the viewer to a city that responds to the refinement and also to the daily movement of the characters that pass through it.. Javier de Juan is not looking for a specific reference, could be any big city; It is an open and symbolic evocation, linked to the concept of globalization. Cities and the behavior of their inhabitants as a common language.

The concept of it is that we can all recognize or project ourselves into these dynamic beings with their rhythms and cadences.. The city is present in the white backgrounds; the rhythm or its absence, they make the invisible visible. According to the choreographer's words, philosopher y architecto Rudolf von Laban, “… dynamic space, with its wonderful dances of tensions and releases, It is the land where the movement flourishes. Movement is the life of space. Empty space does not exist, then there is no space without movement and no movement without space. Every movement is an eternal change between condensing and releasing, between the creation of knots of concentration and unification of force when condensing and the creation of twists in the process of holding and releasing. “Stability and mobility alternate endlessly.”.

Gyroscopes and accelerometers

The 'Invisible City' project uses specific motion capture software, based on gyroscopes and accelerometers, for which around twenty actors and actresses with special training in body expression were filmed, directed by the artist.

Later, a team of modelers built the characters to which the captured movements were going to be applied, which were also animated to polish facial gestures and hand movements.

Finally, They lit up very subtly., searching, not a theatrical effect, but a result that would allow maximum visual performance of movement in its purest form.. The line render, carried out through mechanical systems, allows the image to be projected, for its great visibility, on any surface and at any size.

Conceptually, The use of cinematographic language as an extra-pictorial tool favors the narrative that the artist seeks to offer the sensation of sequentiality.; So, plano a plano, each fragment, every frame, represents a different way and circumstance of existing in the city.

The projection direction has been carried out by Juan Caballero, with the artistic coordination of Julieta de Haro and the technical responsibility of Gabriel García Roy. La Terminal has collaborated in it, Magic Films, Power AV and The Pentagon.

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