The company specialized in services of vending, Pelican Rouge, will implement in the malls of Unibail-Rodamco first interactive machines in Spain that incorporate digital signage solutions.
In order to join the business of vending services to digital signage, Pelican Rouge installing this type of interactive machines in Spain, specifically in the malls of Unibail-Rodamco Parquesur and Equinox Park in Madrid, Valencia Bonaire and Los Arcos in Seville. This year it plans to expand the number of machines throughout the Spanish geography.
Pelican Rouge Coffee Solutions (formerly Autobar), company specialized in solutions of coffee and vending in Spain services, presents this project as a firm commitment by the reinvention of the sector. And, together with psLIVE e InnovaPosIt has developed this innovative concept.
These interactive machines incorporate large-format screens, digital and tactile. They are equipped with a software with which users can purchase products and interact, allowing to implement games and experiential dynamics, which give access to users to promotions and awards in the days to be determined.
"This project is part of the constant search to improve customer shopping experience and offer value during your visit at our centers," explains Fernando Sánchez, head of Marketing of Unibail-Rodamco.
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• Section: OUTSTANDING, Digital signage, Display, Business, dynamic Advertising