Unilever spreads its sustainable strategy to employees with Cayin digital signage

Cayin Technologies' digital signage solution, integrated by SMP-2000 players, SMP-NEO software and CMS-20 content management server, has allowed Unilever to optimize communication with its employees at its headquarters in Thailand.

Founded in 1930, Unilever It is currently one of the largest consumer goods companies in the world. This multinational, which is defined as a multilocal and multicultural company, operates in more than 190 countries and manages more than 400 brands. Its activity focuses mainly on the development of food and personal care products., while its operation adapts to sustainability programs.

One of its main locations in the Asian area is in Thailand and 2013 decided to move its headquarters to new offices. in the new building, Unilever wanted to have an infrastructure that would optimize communication with its employees.

To guarantee effectiveness in the delivery of information, Unilever chose to implement digital signage solutions from Cayin Technology, and did it through the DMaSStech systems integrator.

The solution installed by DMaSStech is composed of 23 SMP-2000 players, along with many other screens that are located in the common areas, the SMP-NEO digital signage software and the CMS-20 content management server. With this infrastructure, Employees can receive company news and communications wherever they are in the building.

With CMS-20 server, Unilever can manage all SMP players at the same time, allowing content to be edited and scheduled on a weekly basis or as a one-off event. SMP players play synchronized content automatically based on the time assigned by the CMS server.

The SMP-NEO management software is easy to use and allows the internal communication and public relations department to send information to all SMP players at the same time with the help of a CMS server..