Cayin implements its SMP-WEB4 digital signage players in GNC shop windows

General Nutrition Corporation has equipped its stores in Taiwan with digital signage systems from Cayin, which include their SMP-WEB4 players with 42 inches. The objective is to combine advertising, brand awareness and information.

The retail company, distributor of products related to health and nutrition, General Nutrition Corporation (GNC) has adopted digital signage solutions from Cayin and has been continuously creating digital stores throughout Taiwan since the beginning of 2012. In September 2013, This Pittsburg-based company (Pennsylvania – EU) had already implemented in more than 30 stores digital signage solutions.

In cooperation with Vcheng Technology, Cayin has implemented SMP-WEB4 digital signage players with 42 inches and a shine of 700 nits in the showcases of d CNG. Thus, GNC administrators can manage and schedule messages centrally in each store over a network.

Cayin digital signage solutions provide multiple media playback options. Users can increase their brand awareness with unlimited creativity by using different content creation platforms. With the use of central programming, Messages can also be transmitted in different places according to different needs.

By providing customers with the latest health and nutrition information, through in-store digital signage screens, GNC helps customers better understand their needs and make a purchasing decision. GNC also enhances the customer shopping experience by promoting specific products with special offers and can capture customers' attention with eye-catching content and attract them to the store..