Rotman School promotes its events with a digital signage network managed by Omnivex

With digital signage network, composed of 27 screens, 16 multimedia players and Omnivex Moxie software, The Rotman School of Management at the University of Toronto has improved internal communication in its three buildings and the promotion of the events it organizes.

The Rotman School of Management at the University of Toronto is one of the most prestigious business schools, positioned at the top 10 worldwide in terms of teaching and research. More than 1.100 students to study one of their MBAs and at the center they work more than 2.000 people among officials, teachers and students and guests.

In it 2012 expanded its facilities with a new building, at which time it introduced its first digital signage system consisting of six screens. Over time, this digital signage network has expanded until it currently has an infrastructure of 27 screens and 16 players. In addition, have incorporated the platform Omnivex Moxie, a management tool for digital signage networks and multimedia content in real time and high resolution.

Omnivex Moxie software offers very powerful graphical capabilities for the management and control of dynamic multimedia content in real time, with secure user login capabilities and dynamic advertising network management. This platform allows messages to be displayed on any screen to offer the most appropriate and precise information in each area and according to the specific event, personalized according to the audience to which it is directed..

All screens are managed from the multimedia department, either with content created by the marketing or communication team. “Omnivex Moxie provides a very robust platform to create and manage a wide variety of content for our various departments.”, explica David Whittington, Multi-media Specialist en Rotman School of Management.

With this infrastructure, The Rotman School of Management wanted to provide efficient navigation around campus buildings and keep visitors informed about everything that was happening..

Las 27 screens are distributed throughout the three buildings that currently make up the facilities. Administration staff uses the Omnivex DataPipe application to update information on seven of the installed computers. These are screens 46 inches mounted in vertical format that show a directory and updated information of the events that take place.

The screens are located in key areas of the buildings such as the main entrance, the entrance hall and located next to the elevator. Areas that are very busy and visible to everyone.

Besides, A display screen has recently been installed at one of the entrances to the school. 80 inches and is a key point to attract the attention of students and visitors. Areas such as the Career Center, The admissions office or the management area have screens with personalized content for the area and the functions carried out there.

Rotman School has also implemented a large video wall configured with nine screens 60 inches arranged in a 'box design'. This solution is used to promote events and notable activities of the entity. The days on which the event is organized, the video wall interrupts your programming list to display images of what is being celebrated. This video wall can display 9 different sources at the same time either from computers, media player, live video or television.

A new addition to this digital signage network are the screens at the BMO Financial Trading Lab. The laboratory has another video wall made up of 8 monitors, that work in groups of four as if it were a complete screen. In this way, One of them shows cable TV broadcasts while the other shows specific school content..

These screens are also used to display financial information in real time, like the current price of gold, the canadian dollar, the fluctuation of shares and quotes. Rotman takes full advantage of the graphical features of Omnivex Moxie to create his designs.

Omnivex Moxie has helped the school improve content management, to optimize the way you inform and promote your services and events. “This digital signage network gives us a voice in the physical space and allows us to deliver relevant messages when it is needed most. “, said Eugene Grichko, Brand Experience and Engagement Specialist Marketing at Rotman School of Management.

With this solution, School of Management has increased the visibility and promotions of the events it organizes. Before having this digital signage network, The marketing team based its strategy on traditional signage and static images. With digital signage they have managed to offer more dynamic communication and their sights are currently set on social networks and interactivity.

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