Beabloo wants to technologically revolutionize the point of sale at ISE 2016

This specialist in combining multichannel digital marketing and big data in retail will reproduce a fashion store in detail on its stand so that visitors can see, know and experience all the technological solutions for this sector.

The technological Beabloo will participate in WHEREAS 2016 (of the 9 al 12 next February in Amsterdam) with the aim of showing how its technological solutions improve the shopping experience in the retail sector by analyzing consumer behavior through Wi-Fi and Video Analytics, digital signage y beacons.

The stand that the company will have at the Amsterdam RAI (hall 8 – stand H235), reproduces a fashion store that integrates different technologies and in which the visitor can have a complete experience with them. In addition to points of sale, This technology can also be applied to shopping centers, hospitals, airports and other public-facing establishments

Through video walls, digital signage screens, Wi-Fi y Video Analytics, as well as beacons and barcodes, Beabloo technology allows you to attract customers from establishments, know them better, analyze your tastes, improve your satisfaction and, ultimately, your experience; all thanks to the adaptation and personalization of offers in real time.

Visitors who come to your stand at ISE 2016 (contest in which the company also participated in the last edition as shown in the attached image) They will be able to have a complete experience while moving from one screen to another to learn about the different aspects of Beabloo technology; from viewing animated product information alongside weather or time of day data on a dual touch totem, until you see on another screen how you can detect the gender of people with Video Analytics and adapt the information based on this data.

Another demo will focus on how Beacon and Magic Sign technology causes mobile applications to activate when a consumer passes by a certain location., sending a personalized offer to your phone.

James Portell, Global CEO and co-founder of Beabloo (in the attached image), explains that “our digital marketing and Video Analytics solutions are integrated into the space and into all available supports.”, improving communication with the public. Through video walls or tactile totems, For example, It is possible to adapt the campaigns to the people who are watching them and our technology also allows us to know their tastes and behavior.. So, “it is possible to offer a personalized and satisfactory experience”.

The Beabloo manager will also offer two conferences on 'Digital marketing & Analytics’ during the event (on tuesday 9 February and Thursday 11, both of 16.30 at 5:30 p.m.) en el Commercial Solutions Theatre.

Beabloo solutions at the contest

• Digital Marketing: offers key performance indicators (KPI) and accurate data related to marketing investment.
• Analytics: set of precise tools for analytics and performance measurement in public-facing establishments. Offers, a nivel offline, the same ability to quantify data that is used in the online world.
• Digital signage: omnichannel planning system, management and distribution of digital signage networks very easy to manage that, being cloud based, can be used from anywhere.
• Beacons: solution that allows you to create exclusive digital experiences in different environments, through mobile devices and personalized communications. Companies can offer shopping apps and reward their users' mobile loyalty.