Charmex creates a division focused on the Led screen market

The company has reorganized the Display department that will unify the monitor and Led screen markets. Besides, has reinforced its presence at different fairs such as Bit Broadcast and Afial, and this month it will celebrate the second edition of its Led Week days.

The B2B provider of the audiovisual sector Charmex has reaffirmed its commitment to the large format LED screen market with the creation of a division specifically dedicated to this sector, the incorporation of new brands of Led displays to its portfolio and participation in different fairs in the sector, including the celebration this month of the second edition of its Led Week days.

Within this new strategy, The company will place special emphasis on the development of the LED market for fixed installations.

If he 2015 marked the entry of Charmex into the Led market, with a focus on the rental sector, in 2016 The company has made it a priority to promote this type of solutions in indoor facilities and consolidate its proposal for the rental market..

One of the first measures in this regard has been the reorganization of the Display department that will unify the monitor and LED screen markets.. "We believe that soon the Led product will gain market share and will coexist in parallel with the LCD, That's why we thought we had to work on the product from the same Display department.", explains Rubén Sánchez, responsible for this unit.

Charmex has incorporated Txep Calzada into the Display team, professional with a long history in the field of integration with extensive experience in important fixed installation projects, as head of the company's Led installation business development.

“We want to offer our integrators all the products and services they need to carry out their projects., not only with an important offer of Led displays but also with software, hardware and all kinds of accessories. To this end, we are working to expand our portfolio of solutions and offer a complete and safe solution for our clients' facilities.", assures Txep Calzada.

Charmex is already marketing Led solutions from brands such as Unilumin y Ledman, that offer screens for both the rental sector and for fixed installation where high image quality and resolution are required. “But we are closing new agreements with different manufacturers with the aim of expanding our catalog and offering a wide variety of Led panels for the different needs of our customers”, Rubén Sánchez clarifies.

The boost that Charmex is giving to the LED market is also reflected in its growing presence at different fairs in the audiovisual sector where it will exhibit this technology.. The company will participate for the first time in Afial, the sound hall, lighting and audiovisual technologies that will take place on 26 al 28 April in the Madrid Arena pavilion of the Casa de Campo. And he will repeat his participation in Bit Broadcast, which this year will be celebrated 24 al 26 May at IFEMA-Feria de Madrid.

Led Week, second edition

Besides, he 8 y 9 March in Madrid and the 16 y 17 of the same month in Barcelona, Charmex will celebrate the second edition of its Led Week days, an open-door event where it will present the latest developments in large-format LED panels for the professional rental and installation market.

Among the products that will be exhibited during the Led Week sessions, Unilumin's Upad outdoor screens for rental stand out in models of 4,8 y 5,9 pixel pitch, that allow concave and convex formats and come with all accessories for rigging/stacking and above-ground mounting. They offer a high refresh rate of up to 3.840 Hz, producing high image performance.

Another solution that will be shown, also from the manufacturer Unilumin, will be the Utile range for rental with pixel pitch of 3,9 y 2,6. Super thin panels, Lightweight and easy to install for quick assembly and disassembly, and also include a complete accessory kit. As Félix Íñigo explains, technical specialist in Audiovisual Project Design at Charmex, “These models are becoming the market standard for events, conferences and presentations.

Led Week attendees will also be able to see the Trauled Cortina panel, with pitch 9 y 18 mm, oriented towards large events and create LED projection structures that can be easily installed without the need for tools.

For fixed indoor installation, the Unilumin Uslim screen will be presented, ultralight and super thin, with double front and rear maintenance, and fast module replacement in 10 seconds. Also from Unilumin you can see the Uglass creative display, a transparent LED that allows natural light to shine through, widely used in store windows and digital signage, as well as the Upanel bezel-less Ultra HD Led panel 1.5.

The Trauled Flex panels will also be part of Led Week as they are one of the few modules on this market for fixed installations that allow curved shapes to be created.. With low weight and almost no curvature limitations, They are an ideal solution to attract attention, taking into account that the trends to which the digital signage market is turning involve achieving increasingly spectacular screens.