The HTML5 Ooyala Player adapts to the main advertising and analytics services

Its open structure allows integration with the main analytics services, providing access to audience and service quality metrics to constantly track video performance and viewer interaction patterns. Besides, allows you to react in real time to any change.

They spread it Player is an HTML5 video player that offers consistent and fast performance on both desktop and mobile devices.. It offers high customization to offer tailored viewing experiences and allows its integration with the main advertising and video analytics services.
The player is integrated within Ooyala IQ, the company's analytics solution for understanding player performance, of content and user interaction metrics.

The new Ooyala Player has a lightweight structure that allows fast and constant loading times for premium video in both Live and on-demand content and on all types of screens. As a player created for use in HTML5, provides high-quality experiences for all devices, especially mobile phones. Besides, Its 'responsive' design makes it easy to adapt to devices with multiple screen sizes.

This HTML5 player is compatible with all streaming protocols, providing a consistent experience for video-on-demand content (VOD) as well as streaming live content without errors, for both the HTTP Live-Streaming protocol (HLS) as for Adaptive and Dynamic Transmission over HTTP (DASH).

Control your playback experience

Ooyala's new Player gives editors complete control over the playback experience. Your new structure (framework) makes it easy to create a look tailored to any brand and allows for complete configuration, including player controls and social media interaction features.

Besides, thanks to Ooyala Discovery, personalized content can be recommended to viewers, based on contextual and real-time data, like the time, location and device, as well as the history of content viewing patterns.

The new player includes plug-ins for all the main ad servers on the market, so that publishers can serve any ad from any platform. Integrations include Ooyala Pulse, FreeWheel, Google DFP/IMA y LiveRail.

It is one of the first video players fully compatible with all IAB advertising standards, including VAST (2.0 y 3.0), VMAP of the VPAID (1.0 for IMA and 2.0) from a dedicated HTML5 player, saving the manufacturing and management of multiple players compatible with video and ads in Flash environment.

These features give publishers the ability to deliver the widest possible variety of interactive ad formats, maximizing revenue from their video inventory.. The flexible structure of the new Ooyala Player also allows publishers to integrate and modify ad platforms and standards themselves, without the need to issue additional service orders.

In addition, Its open structure allows integration with the main analytics services. This gives publishers access to audience and quality of service metrics to constantly track video performance and viewer engagement patterns., as well as react in real time to any change.

These features guarantee playback quality, reduces customer churn and allows publishers to optimize monetization opportunities from each video. Thanks to the player's analytics development environment, Clients can integrate their audience engagement measurement services, quality of service or other solutions such as Comscore, Omniture, Google Analytics, Nielsen and NPAW.

“Video playback is essential to attract audiences, personalizing content and monetizing the experience. This Player provides the reliability and customization that our clients demand thanks to its open and modular structure to connect with essential services for business.. Besides, es el centro de análisis de la información proveniente de los datos que ayudan a los editores a entender la interacción de su audiencia y el rendimiento de los vídeos en toda la red y en todos los dispositivos,” indicates Jonas Flodh, senior director, global product management de Ooyala.