The Sensory Lab creates a personalized and interactive music channel for Media Markt Digital Store

This innovative store that the chain has just opened in Barcelona offers customers a different, omnichannel experience when searching for and purchasing products., digitally connecting with them with the integration of a personalized, two-way music channel created by this specialist.

The chain of computer and electronic establishments Media Markt has opted for digital technology in its new store located on Avenida Diagonal in Barcelona, in which customers can search for products in virtual catalogs, with more than 20.000 references, displayed on touch screens, as well as choose your favorite music to listen to while shopping, fostering connection and interaction.

The project for the setting and musical integration of the Digital Store has been carried out by the specialist The Sensory Lab, with the development of the Digital Jukebox system, that allows the visitor to select the music they want in the establishment, registering your preferences, and establish two-way communication between client and brand.

The company has been responsible for the creation of a personalized music channel, until the installation necessary for this purpose, both the public address system and the acoustic insulation and the playback equipment.

For the development of the Digital Jukebox, The Sensory Lab designed the interface, which has been personalized with the corporate image of Media Markt and adapted to the size of the screen on which it was going to work, to “give the establishment a unique sound identity”, those responsible emphasize.

This system has a list of varied musical themes, to respond to the preferences of a wide spectrum of customers, “but taking care that the musical style was in line with the brand image of Media Markt and the usual tone of the venue's music”, they point out from this company.

For this, The Sensory Lab content department has worked closely with Media Markt in order to create “a Pop music channel that transmits positivity, in line with the advertising campaign that the company is carrying out”, punctual. Music management can be done remotely from any computer with Internet access.

The fundamental element of this personalized musical integration “is that it allows us to know the client better.”. It has a database that collects the time and number of times a song has been selected, making it easier for us to update and adapt musical programming more precisely to customer preferences”.

The Sensory Lab has also been responsible for the installation of the public address system, according to the dimensions, the needs and aesthetics of the store, that allows independent volume control of each of the eight zones into which the Digital Store is divided, so that, while the music plays in one, In another area you can lower the volume to carry out one of the new features provided by the establishment: training courses.

Another of the fundamental elements of this project has been the acoustic insulation of the establishment, according to current regulations and integrating a noise activity management system, that allows you to limit sound levels, automatically collect data and store it for future reference, remotely, by the competent authorities.

Transparent OLED visual technology

The Media Markt Digital Store, with a surface of 800 square meters, It has three large-format transparent screens Samsung with OLED technology, to which is added a video wall, in configuration 3×3, which displays product information, promotions and comments that customers make on social networks.

All products displayed in the establishment have RFID technology, so that when the client chooses one, All information is automatically displayed on digital screens..