The Spanish company helps companies break down barriers to video ad production with a solution that automates the creation of video ads instantly, dynamic and large-scale, from any product data.

TheMotionVideo has become a key element for many companies in increasing their sales, as an ideal tool for creating visual advertising campaigns (video advertising) for all your products. This is the core of the business promoted by the Spanish company TheMotion.

Founded in Madrid and with offices in Tel Aviv and New York, this company has designed a platform capable of creating an inventory of video ads, using as a basis the data contained in its digital catalogue of products, and automatically generate the number of video ads you want, available in multiple languages and formats.

TheMotion platform allows any company with an online product catalog to increase sales through video acquisition campaigns, on all channels (Facebook, YouTube, Doubleclick, Instagram, Retargeting platforms,...).

As Iñigo Vega de Seoane explains, CEO of TheMotion, "we are excited about the welcome that our solution has had in the market. Both major online advertising platforms and advertisers see in our solution a great opportunity to attract new customers much more efficiently. Our mission is to revolutionize the video advertising industry , building an open platform that helps our customers create unique video ads from any product data".

How TheMotion's platform works is quick and easy. You only need to integrate into your API or provide a product data file to automatically generate a video ad inventory, already optimized for distribution across all online platforms. The process is totally instantaneous and dynamic (For example, you can create a video automatically each time a catalog data is updated).

The company, with a workforce of forty employees, already has several customers in the e-commerce sector and classified companies enjoying the service. In addition, is finalizing new campaigns with international benchmarks, which will make a global impact with your solution starting next September.


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by • 30 Aug, 2016
• section: business, production, Dynamic advertising