Spanish pharmacies are committed to digital transformation

The digital signage specialist Grupo Telecoalia has recently completed two new projects in the pharmacy sector, through its Health franchise&Pharma TV, with the digitalization of two important establishments in the center of Murcia and Valencia.

The digital transformation project carried out by Health&Pharma TV, digital signage franchise for this sector Telecoalia Group in the pharmacy 24 Murcia hours, close to the ZigZag leisure center, It consists of the installation of a large format Led screen, about 20m², installed on its two main facades.

This screen, in which advertising information content is continuously offered, as well as product promotions, “its main purpose is to integrate an intelligent and digital promotional communication model in the establishment, both when dealing with customers and selling, as well as showing and offering its wide range of products and services”, they point out from Health&Pharma TV.

In this same line, the Town Hall pharmacy (City Council) from Valencia, soon to open, It also already has a digital information system with the installation of two LED screens: one abroad of more than 3 m² that communicates directly with the central town hall square of this city, and another inside, where clients can view information, promotions and images on a video wall, in configuration 4×1.

The management of the content that appears on the screens is done remotely. The system allows you to send the same videos and animations to all the LED screens in the pharmacy network of this company., in which creative corporate compositions specific to each establishment are shown, contact details, website, social networks etc; increasing brand image, the issuance of its own advertising and the dissemination of information and promotions in each location of the pharmacy network.

Health&Pharma TV offers a channel for this sector, with dynamic and creative content that, according to company data, have a positive impact on the establishment's sales, called Infotainment.

The digital projects carried out in the pharmacies of Murcia and Valencia join Premium Pharma, the first national digital advertising network on pharmacy facades, which serves as a showcase for pharmaceutical laboratories to promote their products.