Telefónica guides companies in their digital transformation from its new Demonstration Center

Structured as an interactive journey around four different routes aligned with the operator's current strategy: B2B, cloud, security and digital society, offers companies all the elements to develop a digital business model.

The Demonstration Center Telefónica, located at its headquarters in Madrid, It is a digital environment, of 500 square meters divided into two floors, that combines physical demonstration elements with audiovisual content so that the client lives a complete experience around the digital transformation.

This new space of the company responds to the need that the new digital client has to control their business, For this reason, these facilities have all the elements to carry out this digital transformation in companies., configured as an interactive tour in which the visitor discovers content on demand, demonstrations, etc. what technology offers.

As the president of Telefónica pointed out during the inauguration of the center, Luis Miguel Gilperez (in the image above), “digitalization is the future, leadership, competitiveness and economic growth of a country. However, only the 19% of the large Spanish companies have started the digital transformation process and at Telefónica we want to bring technology closer to all types of businesses, from the self-employed to the large corporation, for which two barriers must be broken down”.

For this reason, The objective of this Demonstration Center is to facilitate the work of companies and help them in their digital transformation by showing this process step by step: from the simplest and most basic solutions, included in the umbrella of Movistar Fusión Empresas, even the most advanced and personalized, intended for large organizations, como Living Cloud, which is complemented by the company's entire portfolio of digital solutions.

Step-by-step interactive tour

On the first floor of this center is its cornerstone: a demonstration space with four main routes -B2B, cloud, security and digital society-, completely aligned with the strategy and digital transformation proposal for Telefónica companies.

The visitor chooses, with the help of a mobile device that is given to you at the beginning of this tour, What route or more do you want to know and within it what demonstrations interest you?. The entire tour is self-explanatory and interactive, so that the visitor is his own guide, although if you prefer you can count on the support of an expert.

• B2B route: a tour of the essential business solutions for companies, from connectivity to the workplace, in addition to the characteristics of the new 5G networks and their ability to reduce latency and accelerate the transmission of information.
• Ruta cloud: a sample of Telefónica's cloud portfolio, from infrastructure to your hybrid cloud proposal. The route contains an interactive model of the Alcalá Data Center, that visitors can see in detail with virtual reality glasses.
• Safety route: contains the keys that guarantee security in companies: cybersecurity solutions, as well as new authentication and access control technologies (among others, those based on image processing for the recognition of features in three dimensions).
• Digital society route: shows all the technology to improve people's life experience: in the field of medicine (eHealth) or that of smart cities (smart cities), with special emphasis on information intelligence (big data).

On the ground floor there are four themed spaces, aimed at expanding information on matters that Telefónica considers of special relevance for companies: Corporate Xperience (business solutions); Internet of Things (IoT); Customer Xperience (customer experience) and MyBank room (solutions for banking entities).

The new space, which has had the collaboration of Telefónica's main partners for each of the demonstrations that it includes, It has been a reference in Spain in terms of innovation for fifteen years, which now takes another step to create an interactive environment based on the values ​​of the digital user, and is part of the company's network of demonstration centers in Spain.

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