Eikonos helps in the digital promotion of Campofrío in the Vuelta Ciclista 2016

For its development, a trailer equipped with an outdoor LED screen of 4 mm, y, Next to it, a tent was located where another LED screen was installed and four bicycles where four cyclists competed.. To complete the action, an application was designed and equipped with sensors to control the speed of pedaling..

To promote healthy living, Cuida T+ of Campofrío has carried out a marketing action in the different cities where the cyclists of La Vuelta Ciclista a España passed through 2016. For the fourth consecutive year HMY Yudigar has trusted in the services and audiovisual equipment of Eikonos to perform this action.

A trailer with a Led screen has been the latest acquisition of Eikonos and the means that has allowed the inhabitants of 21 cities watch the Vuelta Ciclista live and promote healthy living with a personalized application.

The trailer has been custom created with the latest generation technology, standing out for its outdoor LED screen of 4 mm and allowing its exterior to be personalized with vinyl. Next to this trailer, another LED screen and four bicycles were placed, forming the central axis of the Cuida T+ tent..

The four cyclists competed against each other during 30 seconds and your goal was to pedal as fast as possible to get a gift. To find out who had won, Four cylinders appeared on the screen that corresponded to each player and that increased depending on the number of times pedaled..

To carry out this action, the application integrated sensors that when the players pedaled sent a signal to a processor that sent the data to the application..