Innovation and avant-garde mark the proposals presented at the Digital Hub Day

Virtual reality platforms, mobile applications or avant-garde documentaries have been some of the projects that have been unveiled at the Speed ​​Pitching organized by Medina Media as a prelude to the 4K-UHD Summit in Seville.

A total of 10 startups presented their projects yesterday at the Digital Speed ​​Pitching of Medina Media, which was organized in Seville within the framework of the second edition of the 4K UHD Summit which began today and will be attended by the world's leading experts in Ultra High Definition.

Mobile applications, virtual reality platforms, cutting-edge health devices or documentaries have been some of the proposals that have been presented at the Speed ​​Pitching before a large panel of experts belonging to different companies and institutions such as Andalucía Open Future, Promálaga, Ideas with Soul, producers like Lavinia, Discovery, Mediapro or banks like Santander.

The main focus of this day has been the promotion of entrepreneurs and the internationalization of companies. Eva Zalve, international business consultant, has highlighted the value of marketing strategies as a differentiating element against competition in the market, encouraging Spanish startups to bet heavily on marketing plans that help companies create and take care of their image.

The Digital Hub Day also featured the intervention of José Ignacio Morales, director of 'The Cube', an Andalusian Open Future incubation center, which has highlighted the importance for SMEs of having quality partners that help outsource companies.

Telefónica Open Future offers an extensive network of international partners to all its members with companies ranging from Brazil to Korea or China. Morales has also highlighted the 'levers' that will promote entrepreneurship: millennials and women.

During the day, the book '4K and UHDTV' by Francisco José Espinosa was presented, expert in Ultra High Definition and its application in the media today.

Projects presented:

• Digital (Sevilla)
  Technology-based company that provides advanced Computer Assisted Design services (CAD) and information and communication technologies (TIC) applied to the field of Medicine.
• VR Arcade (Málaga)
  Advanced experimentation center in virtual augmented reality.
• Twenix (Almeria)
  Language platform that uses a methodology based on gamification.
• SOS Orange Point (Sevilla)
  Innovation that saves lives. water rescue device.
• Paleartic (Algeciras, Cadiz)
  Audiovisual producer who will present her latest project in UHD: the archaeological documentary 'Pregnant Earth'.
• HappyBox (Málaga)
  Pioneering logistics and parcel system with shipments in 'record time'.
• Wuolah (Sevilla)
  Online community in which good university students can earn money by sharing their notes and the rest can download them for free.
• He did it (Málaga)
  Innovative project for the production of 3D printed immobilization splints (that replace classic casts or plasters).
• Openwebinars (Sevilla)
  Teleformation platform, based on webinars (conference, workshop or webinar), that offers programming and systems courses for IT professionals.
• iUrban (Málaga)
  State-of-the-art urban furniture that puts personalized mobile charging devices and interactive screens at the service of citizens.