Panasonic LinkRay: information at the point of sale through LED light frequencies

For use, you just have to download the app, activate the mobile camera and point it at the screen, illuminated sign or lamp on a counter, that has the LED light source, to receive pricing information, promotions, suggestions… according to the user profile.

The LinkRay platform Panasonic combines the use of LED light frequencies, an app and information in the cloud, with the use of mobile phones, so that it is the public itself that requests and obtains additional content.

The objective of this technology is to provide information to users by highlighting the brand image., on promotions or characteristics of a product at the point of sale or instructions for visitors to an amusement park, museo…

For use, you just have to download the app, activate the smartphone camera and point it towards an LED light source (screen, illuminated sign or lamp on a shelf) to receive extra data such as prices, coupons or schedules, even recipes or suggestions according to the user profile.

Among the advantages of LinkRay are the simplicity and speed of communication. Compared to what happens with the reading of QR codes, With this system you do not have to get too close to the LED source, allowing many people to obtain information at the same time. It is only necessary to place the phone within the irradiation area of ​​the source.

This platform, which is integrated as one of Panasonic's B2B solutions, It is capable of storing information about users' previous readings to obtain a statistical profile and with this data generate a marketing strategy based on the tastes and preferences of customers..

In its first stage, this technology was known as LightID, but Panasonic has decided to change the commercial name to LinkRay to highlight its functionality as a means of information exchange.

Application fields

The uses for this technological platform are very varied. In the digital signage environment and, more specifically retail, information about products such as prices can be encoded, promotions or news and display it in digital signage systems, escapes, illuminated advertisements or public transport stations.

An example of this is the pilot project carried out with the sports clothing store Asics., installed this year at the Shinagawa train station in Tokyo (Japan).

in this store, Panasonic has provided LinkRay-based business solutions that include three LED light-emitting areas inside to provide more information about the products., as well as an advertisement outside the premises that redirects to the online shopping site, so that customers can learn about or purchase the products 24 hours.

In the fields of entertainment and culture it also offers great possibilities.. For example, in a museum exhibition, information about the exhibited pieces can be encoded. The visitor will receive the information by pointing their phone towards the lighting of the LED lamps that bathe the works., so you can get the related data in your own language, facilitating accessibility and optimizing museum resources.

Other projects that have been carried out with this technology also stand out, such as a pilot installation that has been carried out in a sports stadium in the United States.. Another pilot project that is planned to be launched is at the Pushkin State Museum of Fine Arts in Russia.

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