ITH exhibits at FiturTechY 2017 the bases of the digital transformation of hotels

Innovation and technology provide tourism with a winning solution to face the challenges of the sector, mainly in the environment of hotels and dedicated establishments, as can be known and experienced in all its magnitudes in FiturTechY 2017, the specialized section of Fitur organized by the Hotel Technology Institute (ITH).

The pavilion 10 of Ifema – Madrid Fair offers in Feature 2017 a complete proposal of knowledge, training, technology and business for all agents in this industry within the framework of FiturTechY, that this tenth edition and with a 'Y' of new contributions, the Hotel Technological Institute (ITH) has been structured into four thematic forums: enterprise, destination, sustainability and trends (more details in Digital AV Magazine).

This approach is completed with the installation of the so-called 'hotel of the future', in which the guest or business visitor can enjoy an immersive and sensory experience in four dimensions while resting in their room to holding a meeting in which the collaboration and connectivity systems work almost immediately.

The tour of this technological hotel begins with the system POK Hotel Chek in, that can be customized for any establishment and install multiple units (They are compact and small in size) to do it in less than a minute and avoid waiting times for the customer.

This multi-language system offers reservation identification and registration of additional information, capture of ID or passport and signatures, credit card payment, obtaining the room key and ticket with welcome instructions.

Besides, The company has developed a mobile app that makes check-in even faster, so you just have to scan the QR code of the client's mobile on the POK screen and get the room key.

Added to this is the deployment of electrical element control systems throughout the installation., energy and home automation; sensores y beacons, as well as control and analytics of people flows in real time Quividi, among other companies that collaborate with ITH.

Comfort in 360 degrees

But, definitely, The great attraction of this hotel of the future is the room in which the guest can live and share an immersive 360º visual and sensory experience. (with aromas and light environments) without the need to use virtual reality glasses, that the client can control with their mobile.

A technological project developed by the startup Broomx Technologies, based in Barcelona, with its MK Player360 technology that seeks to “transform the room that a hotel can have, or any other space, offering layers of technological improvement to give added value of different emotions and experiences”, explains Diego Serrano, one of the CEO and creative director of this company.

The technological core to achieve this is MK Player360, an ‘all-in-one’ projection system “until now unique in the world,” says Serrano., to live immersive 4D experiences in any room or physical space, that allows you to play any existing virtual reality content and videos 3600 without glasses or other virtual reality devices, through projections that cover the user's entire visual field, even on the furniture”.

The hotel manager also has a control program to know at all times how each client is enjoying the MK Player360 installed in the room., know your habits and tastes, “so that it can offer you alternatives and proposals for activities linked to the types of content that you like the most. It is about providing a new communication channel between the client, the hotel and the tourist destination”.

The bed in this immersive room also has sensors to experience sensations such as simulating an earthquake or rocking on the waves., among other interactive content possibilities such as a trip to the bottom of the sea, tour Venice or enjoy a live concert from different perspectives without leaving your room.

As Diego Serrano points out, Pilot projects have already been carried out with great success and acceptance “and we hope to start manufacturing the product and select the first customers in about three months”.

Collaboration and meeting spaces

The hotel as a business space also has a prominent space in this 'futuristic' installation, although it would be more correct to say of the present, by the hand of HP and its technological solutions for the meeting rooms in these establishments to generate a productive business environment.

The axis of your proposal, that can adapt to any meeting space the client already has, es Elite Slice for meeting rooms, an open platform collaboration solution comprised of the HP Elite Slice computer and Intel Unite that allows attendees to start a meeting wirelessly in a couple of minutes and start displaying and sharing content on the interactive digital screen, In this case an 84” interactive system SMART Technologies.

As Melchor Sanz explains, HP CTO, "It's a simple solution, powerful and very affordable, since no works are required, “indicated so that hotels can modernize their old meeting rooms and have a collaboration proposal”.

In the mobility environment the company provides Elite x3, your new three-in-one solution (computer, Smartphone connection and barcode reading for immediate, wireless collaboration).