Samsung responds to OLED with its QLED technology for the future of its televisions

Based on the evolution of Quantum Dot nanoparticles, the new generation of QLED televisions, represented by the Q9 series, Q8 y Q7, offer the 100% of color volume and, thanks to HDR technology, They can achieve a brightness of 1.500-2.000 nits, allowing you to display realistic images, natural and sharp.

Within the framework of Samsung European Forum, which this year is being held in Barcelona, The South Korean manufacturer is showing the new technology behind its latest Premium line of televisions represented by the Q9 series, Q8 y Q7.

While other manufacturers are betting on OLED, Samsung is setting its sights on QLED technology, which the company itself describes as “a new category in the audiovisual industry”. This is the evolution of Quantum Dot nanoparticles that improve color, brightness and contrast, among other features, accurately reproducing up to one billion colors. In addition, It also provides a longer lifespan and consumes less energy..

QLED TV screens offer the 100% of color volume according to the DCI-P3 spectrum and thanks to HDR technology, They can achieve a brightness of 1.500-2.000 nits, allowing you to display a realistic image, natural and with great clarity, regardless of the light environment you are in. This reflects the optimal level of brightness for the human eye., guaranteeing comfortable viewing in any environment. Samsung QLED TVs need a lower incidence of light to achieve purer and brighter colors.

The purity and intensity of the colors is independent of the viewing angle thanks to the metal alloy with which the quantum dots have been coated, which allows the light to be projected in multiple directions..

QLED is an inorganic technology that allows equipment to be more durable without presenting panel marking problems, nor oxidation or humidity as happens to other equipment developed with OLED.

To publicize the benefits and advantages of this technology, Samsung in collaboration with SpectraCal have developed a color volume measurement system, based on CalMAN software.

This tool is capable of demonstrating the color volume rendering capabilities of QLED TVs.. Color volume takes into account two elements of the television: color spectrum and brightness level. The color spectrum refers to the number of colors that can be represented., while peak brightness represents the maximum brightness level of the screen. The larger the color spectrum and the higher the brightness, the greater the color volume of the television, and therefore, image quality.

According to the company, this improved auto-calibration tool will be available simultaneously with the launch of the Samsung QLED TV line. 2017.

Installation and multimedia accessories

The design is another of the innovations of this line that has flat and curved models, although as the company explains, “customer demand is oriented towards flat equipment and this will be our brand vision for this year.”.

Design and usability improvements to the new QLED TV category include a unique, transparent cable (invisible connection), through which all peripheral devices can be gathered and connected to the television.

This joins the new No Gap wall mounting system, which makes it quick and easy, and in which there is no space between the screen and the wall. And for those who prefer desktop or floor stands, Samsung offers the Studio model, reminiscent of an easel with a painting, o Gravity, a base that allows the equipment to be rotated.

These screens are accompanied by the Smart Control remote control that allows you to control all connected devices, even supports voice interaction to change channels, either by saying the name of the program or the genre.