Food Market Barceló dresses its facilities with digital solutions from Crambo and SDI Consultores

This innovative gastronomic space in Madrid now has equipment, cutting-edge systems and applications to offer their customers an experience in line with the proposal of each of the eighteen stalls that make up this market and even do it comfortably from their mobile phone through an app created for this.

Food Market Barceló de Madrid has entrusted the digital innovation of its facilities to solutions, systems and applications that Cramp, together with its integrator for this project SDI Consultants, Admire y Spot links, has just launched in one of the most innovative gastronomic spaces in the capital.

Visitors can use an in-person shift system to get their printed ticket, in two digital kiosks located next to the state directories on duty, for each of the eighteen positions that make up the market or, if you prefer, using the Spotlinker app to do it comfortably from your mobile.

There is also a WiFi zone for clients, which in turn allows us to have user data to carry out future campaigns, promotions or sending information of interest to the same, also managed by Spotlinker.

Besides, This gastronomic space has a people counting system that allows those responsible for its management to carry out web analysis of the statistics generated therein., such as capacity, days and dates of greatest influx of visits, etc.

Regarding the digital marketing solutions deployed at Food Market Barceló, this project highlights the portable roll-up display solution., based on iCrambo, with pixel pitch 2,5 mm.

Added to this is that this entire space has 'dressed' its walls with other spectacular solutions., such as indoor Led display based on Retual STP-4, with pixel pitch 3,9 mm; luminosity greater than 1.000 CD and soft drink suitable for television broadcasts and background in television programs such as 'showcooking'’ which is recorded daily.

As a visual complement, An artistic lighting system has been installed in the columns of this innovative market, marketing and communication based on Led display Retual STP-4, as well as a micro-mapping system on the projector Panasonic PT-JW130.

Another of the visual solutions of this gastronomic market is an interactive application with the agenda of events that take place at Food Market Barceló, based on a Retual touch totem 55 inches, as well as a large high-brightness Led screen of Roll call, with pixel pich 3,9 mm. which has been located within a glass walkway, that provides a great visual impact from the outside.

[vimeo]https://vimeo.com/216824994[/vimeo]