University and company collaborate to promote innovation and neuroscience in the audiovisual sector

The Complutense University of Madrid (UCM) and the University of Valladolid (UVA), through the faculties of Information Sciences and Commerce, respectively, and the consulting firm Sociograph have signed a collaboration framework agreement to create a new innovation unit framed in the audiovisual sector, intended for both teachers and university students as well as professionals.

This university-business collaboration agreement, which contemplates the creation of a mutual cooperative space and third parties in the Madrid institution aimed at students, teachers and professionals, includes research projects related to digital marketing, audiences and measurement of emotions in the audiovisual and advertising environment and continuous training courses in planning and design of methodologies applicable to production related to both fields.

With a duration of four years, This collaboration also includes the organization of events and other types of activities related to audiovisual companies., as well as the creation of an innovation unit supported by different universities and firms in the sector, for the implementation of innovative projects based on neuroscience.

The signing of the agreement was attended by the dean of the UCM, Jorge Clemente; the dean of the Faculty of Commerce of the UVA, Jose Antonio Salvador; the content marketing director of Mediaset Spain, Javier López Cuenllas, together with the director of the Department of Communication and Advertising I of the Madrid faculty, Patricia Núñez; and Enrique Hornos and Elena Martín, executive and operations directors Sociograph, respectively.