UFC communicates its brand image on a large NanoLumens Led Engage screen

Located in the lobby of the new campus of the world leader in mixed martial arts., this impressive 4 screen×6 meters and pixel pitch 2,5 mm. responds to the objective of this martial arts organization to show a solid and impressive brand image to all who come to its headquarters.

When those responsible for Ultimate Fighting Championship (UFC), the most important mixed martial arts company in the world today, They designed their new corporate campus in Las Vegas (Nevada – EE.UU.), They wanted every inch of it, including its high performance institute (UFC Performance Institute), will show your image spectacularly to the whole world.

One of the most notable critical components of this organizational transformation is a large-format LED screen located in the main lobby., specifically the Engage series of 2,5 mm. of NanoLumens, that does not leave indifferent the visitors who come there, “with a first shocking vision of the greatness of this corporate campus”, they point out from the company.

The project has been carried out by the North American integrator National Technology Associates (NTA), whose CCO, H. Waldman, explains that “after having worked with NanoLumens on other important projects in Las Vegas, we knew your screen would offer the lightweight solution, high quality and highly reliable that we needed for this important space. The new lobby is the first opportunity that UFC has to present its brand image to all visitors, “So it was crucial that this display created an immediate ‘wow’ factor and enticed visitors to take a deeper look at this incredible facility.”.

Located front and center of the main lobby of the UFC campus, this thin and light screen, despite its size of 4×6 metros, can play live events and split across multiple screens, with high-quality sound transmission via built-in audio, and with a resolution of 2,688×1.536 p.

“NanoLumens Engage Series 2,5 mm. welcomes guests to the building, so it was essential that it offer a clear, high-quality image - says Dave Merlino, vp. of NanoLumens sales for the United States -. The blown pixels, Distorted images or any other image imperfections would send the wrong message to visitors to the UFC campus., and we couldn't allow it.".

Added to this is that “it has a six-year warranty and the front service capacity of the NanoLumens screens made it the best option for this installation.”. Now, “All visitors entering the UFC campus will see clear, high-resolution images that communicate the exciting and expansive world of your company.”, Merlino concludes.