Vitelsa carries out the digital signage project for the Plaza Cataluña station for FGC

As part of the remodeling project, This company has been awarded in a public tender for the installation of a new digital system with high visual impact and ultra-high resolution to reinforce communication in an area with high passenger traffic..

The Railways of the Generalitat of Catalonia company (FGC) operates rail corridors and ski resorts in this community and has more than 80 million passengers annually, with the management of 182 Km. of railway lines in the province of Barcelona and 89 Km. in Lleida and the Pyrenees, in addition to two cog trains and several funiculars.

During the past year, FGC has carried out the remodeling of the Plaza Cataluña station (Plaza Catalunya) to recover part of its original image and improve user circulation flows, facilitating mobility management and freeing up new spaces to optimize the use of the lobby.

Within this ambitious remodeling project of this emblematic station, the improvement of communication infrastructure has been included., among which is the installation of a new digital signage system, whose main objective is to create a unique space with high visual impact to reinforce communication with the user in an area with high passenger traffic..

Vitelsa has been the company awarded the public tender for this technological project, with the presentation of the most competitive offer on a technical and economic level. The new elements must be integrated with the rest of the audiovisual and signaling elements already present at the station., creating a high-impact attraction pole for the numerous travelers who pass through it daily.

This new system will allow the implementation of dynamic marketing actions, automatically combining real-time service information with promotional content, internal and external, of interest to travelers.

According to its privileged location within the main lobby, The new viewing point has an ultra-large format professional Led monitor, with ultra high resolution to offer FGC maximum performance dynamic support for multimedia reproduction of informative content, cultural and promotional. In addition, The new viewing point has anti-vandal protection and complies with the demanding safety standards of this company..

As the technological core of the system, a digital signage system has been implemented and configured., installed on a content server that allows centrally configuring and controlling the multimedia channels broadcast through the station's data network.

Digital content is distributed in a segmented manner through the network to each of the players., that store it locally and thus optimize the reproduction quality of the channels and increase the robustness and reliability of the system, allowing autonomous operation of the screens even in the event of a power failure. The system also contributes to sustainable environmental management with automated management of remote switching on and off of display points..

Content creation software allows you to configure and distribute fully customized multimedia content to each of the chosen viewing points, combining video signals in real time, HD video files, audio, text and images. The system is interconnected through a mobile communications network to enable remote management of the broadcast content., both from the FGC control center for service information and from the facilities of the media center that provides advertising content.