Qmatic Click & Collect: renewed solution for retail that allows connection with digital signage

With this scalable service it is possible to include opinion surveys and connect with digital signage, in addition to capturing rich data from each of the steps of the customer's journey through the store.

Qmatic has unveiled its new solution for managing the Customer Journey in stores around the Click service & Collect. This is based on the knowledge acquired after managing 2.000 million customer interactions worldwide each year.

In recent years, Click & Collect has evolved into a global trend, with a 40% of retailers seeing continued growth of this habit in 2017. The possibility of selecting and paying for products online, with the convenience that entails and without having to wait for a courier service, It is a purchasing system that attracts more and more online consumers. Instead, the possibility of collecting the products is offered at a time and place that you select..

A large number of retailers have difficulty offering a good experience to online customers who come to stores to pick up their purchased products.. In fact, he 53% of retailers believe there is a disparity between their online and in-store experience.

Poor signage, Lack of customer notifications and lack of specific pickup areas contribute to friction in the pickup process. Customers may wait in long lines instead of experiencing the convenience that Click's service is designed to provide. & Collect.

Click's new scalable solution & Qmatic Collect allows the consumer to register when they arrive at the establishment, either through a self-service kiosk or a staff member with a mobile device located at the door so you can attend to your needs.

This check-in is notified to other employees which allows the customer to be identified, your order which translates into fast delivery. The system informs the consumer, via email or SMS, about what is happening and can even provide directions to the pick-up area or equivalent. When the package is ready, the Qmatic system notifies you.

Among the advantages offered by the Click solution & Qmatic Collect helps employees and customers on their respective journeys. Besides, gives the retailer the ability to design their shopping environments in a way that encourages consumers to browse other products, transforming what, generally, It is a passive and frustrating waiting experience, in an active and pleasant situation that leads to increased sales and satisfaction.

”The Qmatic system is very scalable. Allows you to include opinion surveys and connect with digital signage, among other functions. Besides, “The fact that our systems capture rich data from each step of the customer journey is something highly valued by retailers.”, comments Ellen Hartelius, product manager of Qmatic in Mölndal (Sweden).

The new Click solution & Qmatic Collect will be presented at the feria NRF which will take place in New York 14 al 16 January 2018.