Impact Media expands the possibilities of digital advertising with its Smart Totem

The specialist in digital advertising management in commercial spaces has developed this versatile 'smart digital advertising' system, especially indicated so that advertisers can impact with special actions and generate new ties with their clients and potentials.

Smart Tótem is a new large format digital support that Impact Media, responsible for digital advertising circuits in shopping centers, offers advertisers to carry out special campaigns of great impact and engagement with their audience, with ten second creatives, both static and dynamic.

This digital support, with resolution of 1,080×1.920p to display content at 25fps in Quicktime and .MOV H264 formats; bottle:SWF, inter alia, “which offers many possibilities to advertisers due to its technological versatility and is the best for carrying out 'special digital actions'. “Smart advertising has already arrived and it is called Smart Totem”, they assure from Impact Media.

Proof of this is that many advertisers have trusted this Impactmedia digital support for their special campaigns “and the result has been more than satisfactory.”, as has happened with the television series campaign with this augmented reality support; to carry out interactive surveys in shopping centers about new ones of a chain, and many more”.

In addition to augmented reality, interactive content, etc. Smart Totem also offers gesture interaction, for the public to interact from a distance, or olfactory marketing, if the objective is to appeal to emotions and sensitive brand associations.