WHEREAS 2018: Beabloo will provide the technological keys that are transforming the retail sector

James Portell, CEO of the Spanish company, will give two presentations at the event to explain the latest developments in omnichannel technology, big data and analytics in the commercial environment.

With more than 23 years of experience in the IT sector and about to turn ten years as founder of Beabloo, Jaume Portell will contribute his experience in the technological environment and in the development of systems to design the stores of the future in WHEREAS 2018, that can be seen in their space at the Amsterdam RAI (hall 8 – stand E315), and in which he will give two presentations on the days 6 y 8 February.

As already mentioned Digital AV, at the first conference, titled 'Analytics for online retailers and how to take advantage of O2O opportunities', The Beabloo manager will analyze the advances in the use of big data technology and analytics in the commercial field, as well as omnichannel technology, and how with the application of these tools, The retail sector is evolving and “achieving more maturity.”, why, in addition to collecting and interpreting data in the retail space, Customers can now receive relevant information in real time through beacons, QR codes or WeChat Shake-Shake”.

Portell will also advance in his presentation the main lines to follow to successfully establish a marketing strategy adapted to the new needs of the market and will detail how to increase the engagement within businesses through Beabloo technology.

With the title 'Active retail intelligence: when artificial intelligence meets digital signage', In his second presentation he will delve into how technology is advancing to predict what content is most relevant to certain clients, how to make it attractive and add value within the point of sale.

To achieve, Portell will focus on the new capabilities of digital signage through the union between sensorization and artificial intelligence and on how to generate added value within shopping centers and in the commercial space itself..