Kramer explains his channel strategy to AV/IT partners at the start of his roadshow in Madrid

More than fifty professionals have attended the first event of Kramer's tour, which will visit eleven Spanish cities, to present your business proposal.

Madrid has been the first city to start the roadshow that Kramer Electronics LTD will take place in this first quarter of the year in Spain, in which the company has presented the strategy it has defined to provide value and business opportunities to the channel in 2018.

This day has been structured in two parts. The first focused on Kramer's business development and in which the program that has been defined especially for the AV/IT channel has been presented in detail., providing partners with solutions adapted to each market.

With a more technical and practical format, The second presentation was dedicated to explaining the tools that partners have to configure offers and prepare solutions adapted to their clients. (More details of the roadshow agenda at Digital AV).

As Kramer points out, The new strategy aims to “increase the value that the company offers to the channel, strengthen alliances and turn them into reference partners, committed and with the ability to offer differential conditions to their clients”, in addition to “opening new horizons that result in new, more specialized partners in less exploited sectors”.

With the implementation of these actions, Kramer Electronics LTD plans to achieve more market coverage in Spain and Portugal, as well as at the local level, to reach more vertical markets and position itself as a reference in the different segments in which it offers technological collaboration solutions, audio and video, OFF over IP, control systems, connectivity and selectors and arrays.