Sony puts user experience at the center of Festo's kinetic activities

A TEOS Manage-based infrastructure has been implemented at the Festo Experience Center in the Netherlands, ensuring that the content of multiple Bravia professional projectors and monitors is quickly and easily updated throughout the facility..

Party is a German industrial control and automation company that has more than 150 offices around the world. An engineering entity that since 1925 produces and sells electrical and pneumatic control systems, as well as automation technologies for factories and processes.

In order to modernize its facilities and remain at the forefront of automation in the Experience Center training laboratory, also called 'The theater of technology', Festo Netherlands commemorated its 50th anniversary with a complete revamp of its technologies.

The Experience Center is Festo's central location and is part of its sales and customer channel. Due to the growth of the company, The building began to become obsolete since it was not capable of offering personalized and individualized content for each visitor and its updating between visits was slow.. They needed an innovative audiovisual experience that would adequately showcase their products.. Besides, Festo wanted to demonstrate its capabilities and the level of interactive entertainment it could offer through automation.

To carry out this project, the company opted for Sony y Moodmedia to show the future of technology through innovative audiovisual solutions.

In the implementation of this project, Sony has played a key role in providing a solution that puts the user's personal experience at the center of Festo's kinetic activities.. This has been based on TEOS Manage which ensures that the content of various Bravia professional projectors and monitors can be updated quickly and easily throughout the installation.

When choosing Sony, Festo valued the collaborative work possibilities offered by Vision Exchange, since it adapts to what they were looking for for the training laboratory they wanted to create in their office in the Netherlands. It is a collaboration solution that facilitates the active learning style that is intended to be offered to visitors.. By bringing together students, trainers and presenters in an environment based on dynamic work groups, seeks to promote the exchange of knowledge, creative dialogue and thoughts.

Project implementation

The complete solution starts with Vision Presenter and Bravia monitors at the entrance, that work in combination with third-party QR code/NFC software, who welcome customers. Thence, Visitors take a tour of a 'technological experience' accompanied by a robot guide.

During the visit, digital signage is displayed through Bravia 4K XE8 series professional monitors and a VPL-FHZ65 system with dynamic projection, offering personalized content and products specially selected for each group. This solution is complemented by TEOS Manage software, that allows you to update monitors and projectors in a flexible and intuitive way.

Four Vision Exchange units configured for training have been installed in the experience center and are integrated into the Festo hydraulic robotic arms that hold the Bravia monitors..

These robotic arms can intelligently communicate with each other and move monitors up and down to offer an optimal viewing experience.. The room also features two VPL-FHZ65 projectors that allow Festo to display Vision Exchange as main screens. Besides, Monitors can be used as room reservation tools and as whiteboards for individualized training purposes.

The facility also features a secondary mobile training space called the Technoferium that, with the collaboration of Avex, allows you to travel throughout Benelux. It has Vision Presenter, Bravia monitors and signage controlled by TEOS Manage.

With Sony solutions, it has been possible to facilitate the coordination of large groups and interactive sessions are not only possible, but now they are simple and intuitive. Besides, Festo can create personalized presentations and screens for each client, via TEOS Manage, allowing the company to change content quickly and easily. This control of viewing content allows you to manage and schedule meetings efficiently and immediately, with minimal interruptions between visits.

“At Festo we are focused on the way we will communicate with our customers in the future. By working with Sony we can distinguish ourselves in the entertainment market, where I think we have great opportunities. Our knowledge and experience in kinetic technology, combined with the visual possibilities of Sony, “They form a customer experience platform that the world is heading towards in the near future.”, says Bob Van Der Ree, Festo Group Chief Engineer.

Equipment:

• 16 Bravia XE8 monitors: two 75” with interactive signage, nine 55”, four 43” and one 85 inches.
• Five PT-1255-IR10 touch panels.
• Two Vision Presenter.
• Three VPL-FHZ65 projectors + Mirror Head de Dynamic Projection Institute.
• A Vision Exchange PEQ-C130 unit and 4 units with active learning licenses.
• Five TEOS Manage to complement the room reservation tool.