Tech Data celebrates METIC18 and confirms its growth in the Spanish market

At the annual meeting, METIC18, which was organized yesterday in Barcelona with the ICT sector, The wholesaler announced its economic results in Spain, that triple the growth of the market and represent an increase in 27,5%.

one more year, Tech Data yesterday in Barcelona it brought together the distribution channel and ICT manufacturers at its METIC18 meeting, held at the NH Collection Tower hotel. An event, which has served as a stage to show the latest technological trends in the sector and in which, at a meeting with the press, The company's results and strategy were announced.

In this VII edition of its flagship event, which has been attended by more than 1.700 professionals from the world of ICT and a hundred manufacturers, The wholesaler has sent a message of commitment and support to its customers to the market, presenting new service proposals, multi-manufacturer solutions, training and business for the channel.

Together with the manufacturers' stands, where they have presented their solutions and initiatives, The METIC Expo zone included specialized areas showing multi-manufacturer solutions for the smart home (Smart Home) and connected meetings (Connected Meetings) to respond to the increasing demand for collaboration solutions in work and education environments.

METIC2018 has reinforced in this edition, which has been developed under the motto 'Together in intelligent transformation', its commitment to the transmission of knowledge and training. The welcome to the event was given by Oriol Cornudella, managing director TD Iberia, which was followed by the conference by digital transformation expert Genís Roca, in which it was analyzed how digital transformation is altering personal environments, professional and business.

In parallel, different workshops were held, technical conferences and seminars that allowed participants to learn about the most innovative new technologies in the sector.

Growth above the market

The past 31 January, The wholesaler closed the last fiscal year with sales of 36.775 million dollars, which means a 40% more than in 2016, while in Europe, sales were 19.700 million (and 54% of the company's total sales), with a growth of 24% on 2016. In Spain, The results have also been growth, with a 27,5% compared to the previous year.

As Pauli Amat commented, country manager de Tech Data España, This has been the result of the strategy they began last year and a consequence of the purchase of Avnet Technology Solutions. “This operation has allowed us to enter new markets in which we were not present and expand our portfolio of solutions.”. Europe continues to be the continent that has the greatest weight in the company but, with the purchase of TS, The American market has become equal.”.

For Oriol Cornudella, “The purchase of TS has allowed Tech Data not only to improve its results but also to transform and evolve the company, making it the indispensable link in the ICT ecosystem.”. Tech Data is investing significantly in next-generation technologies like Cloud, IoT/Analytics, Security and Services, as well as support services, sales, marketing and life cycle improvement, integration, CRM and logistics chain services”.

Europe represents the 54% percent of your business, while America represents the 43% and Asia the 3%.

In his speech, Pauli Amat also pointed out that these economic results have tripled the growth of the market and have allowed them to increase their share by three points in the distribution market in Spain..

“Our strategy for this year is to continue along the same lines and continue growing above the market.”. Regarding business lines, Our bet is oriented towards three lines of investment: SMB, Next Generation y Service Launch. In addition to focusing efforts on our commitment to Tech Data Academy”, Aclara Amat.

Next Generation Solutions is an organization specialized in solutions focused on Cloud, IoT/Analytics, security and Academy and Services. This will be one of the company's big bets this year.. “This is where we are investing the most thanks to the acquisition of TS, which has allowed us to expand markets and has provided us with more resources and solutions”, Pauli adds.

As the country manager of Tech Data Spain comments, All of the company's divisions have experienced growth during the last fiscal year and they expect the trend to continue this year..

The division Maverick AV Solutions It also continues this line of growth and is investing to strengthen its team, currently they are 18 personas, and continue increasing its presence in the market. “In Europe, Iberia division occupies third place behind the United Kingdom, France and Germany. Among the new projects we have underway is entering Australia, comments Joan Aixa, director of Maverick AV Solutions.

Joan explains that the main challenge facing the Spanish market is “that there is a lack of critical mass. There are few multinationals that undertake large projects. However, Yes, we can say that at Maverick Iberia we undertake the projects of the 80% of Ibex companies and in education we continue to lead the market”.

Regarding collaboration, one of the great axes on which the Metic18 meeting has revolved, Joan Aixa explains how 2017 It has been a year of transformation in which the 20% of sales have been made from manufacturers that were not introduced in the AV market. “We help IT manufacturers enter this AV world and we have seen how companies focused on the IT market have been approaching this collaboration environment such as Microsoft., Google, Logitech, HP o Lenovo. Today everything turns, one way or another, around collaboration”.

Regarding the world of digital signage, the market is evolving towards projects that provide greater value, with the introduction of IoT, data processing and artificial intelligence. “Customers are no longer just looking for screen installations, they want intelligence and value from data. Our objective is to consolidate our focused strategy, not in selling product, but platforms, in consolidating our software and services offering as a differentiating element”.

The business strategy revolves around collaboration platforms, Smart Signage solutions and “our value services offering focuses on these technologies, como Tech Data as Service, “that changes the concept of current distribution”, clarifies the director of Maverick AV Solutions.