Elo Touch touch screens renew the image and increase sales of the British Hardy Amies

An innovative approach, interactive and omnichannel is the objective that the prestigious men's clothing store has achieved with the installation of Elo touch screens to attract new customers.

Founded in 1946, Hardy Amies, Savile Row menswear store, has its heritage rooted in the history of British fashion, since its founder -Sir Edwin Hardy Amies- began as official dressmaker to Queen Elizabeth II, before moving into men's fashion, creating several outfits for her visit to Canada when she was a princess.

Besides, Amies was an advanced designer and made fashion history by holding the first men's show at the Savoy Hotel in London., and the first to incorporate music on the catwalk. Innovations that are part of the evolution of this brand until today.

In this sense and after a strong investment in its online presence, its managers wanted to attract new customers, mainly young people interested in fashion trends, without renouncing its heritage in British quality tailoring, and offer them an attractive and differential shopping experience in the store.

To achieve this innovative, omnichannel approach in your store, Those responsible have turned to the manufacturer Elo Touch and its touch screen solutions, specifically to its professional model Elo 7001LT, 70” and capable of offering the technology that users demand and combining offline and online experiences, size and configuration (horizontal y vertical) to adapt to any establishment location and installation flexibility.

This large format screen, located in strategic areas of Hardy Amies and with a support to move it depending on the content, It has not only attracted the attention of customers and competitors, but it has made it easier for store staff to update and manage the contents that are displayed without problems, to the point of achieving a direct increase in 30% in outdoor clothing sales.

According to those responsible for Hardy Amies, The screen has been used with great success in the seasons of greatest demand, both at Christmas, like on Black Friday, as well as in the campaigns and promotions carried out with different clothing items, that did not leave indifferent the passers-by who passed by its flagship store on Savile Row or those who accessed it and wanted to browse its website and interact with the content displayed.

This is what Suzanne Foster says, ecommerce and digital marketing manager at Hardy Amies: “We already had a great website and a growing online presence, and we wanted to bring a part of this success in the store. “Elo’s touch screen allows us to easily display exciting, visual promotions and we have seen a direct increase in sales of our outdoor clothing range.”.