The Mad Cool Space finalizes preparations to host the most ambitious edition of Mad Cool Festival

The new venue will host the 12 to the 14 from July to about 80.000 people a day, that will be distributed in the seven scenarios that it has this year.

The third edition of Mad Cool Festival is in an intense phase of preparations in the new enclosure – called Espacio Mad Cool- located in the Madrid neighborhood of Valdebebas-Ifema, fruit of the collaboration agreement between the Town hall and the Community of Madrid.

Regarding the last edition (more data in Digital AV), the edition 2018 mad cool festival increases all its digits, both in space (with an extension of 100.000 m2), as in capacity (some 80.000 people per day, which is almost double last year's), Scenarios (from five to seven), an electronic music tent and restaurant area, rest and leisure.

Mad Cool Festival maintains its essence of a great musical event, cultural and artistic in Madrid, in which they coexist harmoniously during the three days of duration (of the 12 to the 14 July), the performances of international artists of the highest level, as Pearl Jam, Depeche Mode, Artic Monkeys, Dua Lipa, DVSN, Jack White, Nine Inch Nails, Queens of the Stone Age, Massive Attack, Franz Ferdinand, Jack Johnson, among others, with new promises of bands and musical genres, along with creative sections such as Mad Cool Gallery and the Art Market.

More offer and musical variety is the proposal that from the direction of the festival, led by Javier Arnaiz, is offered this year, surpassing other festivals held in Spain, such as the recently celebrated Primavera Sound, o Sonar, BBK Live or FIB, among others.

For the seven stages of the new enclosure, which will premiere in just one month with this festival, more than a hundred artists will pass, some of them absent for many years from Spanish musical events and, concretely, Madrid, as in the case of Pearl Jam. Therefore the preparations to adapt this space in terms of access (failure to confirm the use of the Line 8 of the Metro), communications, safety and evacuation plan, and transportation, began last March.

Currently working in the internal spaces, with locations of the different scenarios, technical and communications infrastructure for the operationalization of all production, in which when the third edition of Mad Cool starts they will be working on some 3.500 people dedicated to security, logistics, sound, lighting, audiovisual systems, Editors, Installers, and a long etc.

As for the artistic proposal of Mad Cool Gallery, in which emerging talent from disciplines such as photography is fostered, the illustration, Etc. fifty works have been selected (25 of each category, of a total of 462 photographic proposals and 396 illustrations presented) by a jury formed by Ana Belén García, photoespaña exhibition manager; Jorge Salgado,general coordinator of the International Centre for Photography and Film (EFTI), and the organization of Mad Cool Festival itself, which will be exhibited on the festival grounds.

From this selection of works, the jury has chosen six winners (three for photography and three for illustration) who will receive different prizes.

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