Lee Fish bets on digital signage for its innovative gastronomic proposal

For the digital experience offered at the Sihlbrugg premises, a, in the kitchen, a 55” NEC screen to which three GoPro cameras are connected; while on the stairs visitors are welcomed through three Chromebase Commercial by Aopen. Samsung tablets are used as 'cookbooks'.

He Lee Fish Group in Sihlbrugg is a place that combines a fishmonger, a restaurant, a takeaway area and El Pescador cooking studio with an event space. The company was looking for a solution that would allow services to be communicated, events and workshops that offer in an attractive and dynamic way. The answer to these objectives was digital signage. Y, for it, a digital display system has been installed, made to measure, that entertains guests while serving as an information and guidance system.

Littlebit Technology developed a network-based digital signage solution, in cooperation with the system integrator ARP and in coordination with an architectural firm for restaurants and cooking schools, as well as Lee Fish Group. In combination with the elegant interior, multi-touch screens make sales areas, kitchen and dining room stand out.

Lee Fish Group wanted to install cameras and a screen right above the stove, so that the guests could see, in detail, the master chefs prepare the dishes. These equipment had to meet a series of requirements given the space in which it was going to be installed., an environment where a lot of heat is produced, dust and humidity, In addition to being a very greasy environment due to the use of the kitchen.

Lee Fish Group needed a solution that was aesthetically appealing, easy to maintain and maintained the safety standards of the fire prevention department. Implementations would have to guarantee long-term operation, even in difficult environments.

Maintaining the digital signage network was a second challenge that had to be resolved. Changing content had to be simple and all employees had to be able to change content if necessary. Therefore, an intuitive system was required.

A screen has been installed in the kitchen area. 55 inches of NEC Display that allows visitors to learn how the masters cook. This robust equipment is equipped with a glass that protects it from bumps and impacts.. When holding corporate events and festive occasions, the images, Videos and presentations can be streamed directly from the laptop to the screen in Full HD.

This is accompanied by three cameras GoPro, which are connected directly to the NEC display, and they are in charge of filming what happens in the kitchen from different angles. Direct connection ensures maximum signal strength and improves response times when playing content. GoPro cameras are operated with remote control to turn them on or off, start or end video recordings, take pictures or change settings.

On every kitchen island, guests have tablets Samsung offering visually appealing recipes with instructions to follow the recipes step by step. Tablets act as digital cookbooks where recipes can be collected, organize and access conveniently.

An interactive welcome

Located on the stairs, There are three touch screens all in one Chromebase Commercial from Open which are responsible for welcoming attendees and displaying information about the services and events offered and serving to guide visitors.. The contents are displayed synchronously on the three screens in real time.

This screen has also been installed on the sales counter of the fishmonger, where company information is offered, fish and its origin, and their sustainable fishing methods are explained. Besides, invites visitors to attend cooking courses and workshops, and gives them the option to register directly.

The content of the different screens on the network is managed through Google Chrome, an easy-to-use solution that offers El Pescador staff the ability and flexibility to organize and change content at any time, and to distribute them between the different screens.

El Chromebase Commercial 22 inches is designed for business use and features an ultra-thin and extremely powerful Chrome-based multi-touch display. This is a solid state device designed to be extremely robust and secure., making it ideal for interactive public display in high traffic environments.

To connect other devices such as point-of-sale terminal peripherals and authentication devices, it incorporates ports for connectivity of commercial accessories, eliminating the need for multiple cables and saving energy.