Beabloo Wi-Fi Customer Insight analyzes customers' online interactions in-store

This new tool, incorporating Aruba components, is part of Active Customer Intelligence Suite, the Beabloo solution package for retail.

According to the recent study Consumer Insights Survey, prepared by PwC to more than 22.000 Spanish consumers, and 52% I would prefer to check online the availability of products in other stores, and to a 38% would like the store to have a simple and easily accessible Wi-Fi connection.

Anticipating this evolution of the consumer in the retail sector, Beabloo has developed Wi-Fi Customer Insight, a solution that analyzes consumers' interactions with the online world while they visit establishments.

This new tool allows those responsible for this type of business to improve their segmentation, create more personalized online and offline experiences and obtain key information to increase your business.

The solution is integrated with components of Aruba to provide free and secure Wi-Fi to a store's customers, always respecting your privacy, such as ClearPass, advanced network access control, Analytics and Location Engine (BUT), the virtual context aggregation and location engine that collects data from the closest Wi-Fi connected devices or devices connected to an Aruba WLAN.

When the visitor to an establishment connects to the establishment's free Wi-Fi network, is redirected to the ClearPass capture portal, where to log in. From that moment, The person in charge of the establishment can analyze which social networks are opened by connected customers; what websites they visit or what applications they use.

The data is presented through customizable dashboards that allow store managers to understand what customers are searching for online and change their product strategies based on those behaviors..

With Wi-Fi Customer Insight it is also possible to improve the consumer experience, engage with it through mobile interactions, compare data between different establishments and discover the best times to communicate with customers.

Additionally, This tool also offers the possibility for those responsible for this type of business to collaborate or compete with the most popular websites and applications that customers use while they are connected in the store..

Beabloo presents this solution in line with the intelligent data management category of its Active Customer Intelligence Suite (EYES), offering analytical solutions designed to solve the weak points in business strategies.