Brainstorm will show at IBC 2018 the most innovative in hyperrealistic content

The company will present the latest versions of its range of products and will carry out a demonstration based on virtual scenarios, augmented reality and photorealistic graphics where synthetic images will be indistinguishable from real ones.

The maker of real-time 3D graphics, virtual studio and augmented reality solutions, Brainstorm, will be present one more year at the IBC Show 2018, which will be celebrated from 13 al 18 September in Amsterdam, to show the latest advances made in the creation of high-quality and hyper-realistic content.

The company will offer at its stand (7C19) a public demonstration based on virtual scenarios, augmented reality and photorealistic graphics where synthetic images will be indistinguishable from real ones. This is due to the Combined Render Engine, a feature that allows eStudio integration, Brainstorm's rendering engine, with the Unreal Engine Epic Games, and function as one.

Besides, thanks to the recently released version 3, Integration between Aston and InfinitySet graphics is complete, which adds a new level of appeal to content created within the virtual environment.

In parallel, Brainstorm will dedicate a pod to augmented reality to show the possibilities that InfinitySet offers and that have already been tested at Wrestlemania in the United States, TVN in Chile and RAI in Italy.

Their stand will also dedicate a space to Aston, the graphical creation system that allows obtaining advanced primitives, textures, materials and shadows, along with a user-friendly and contextual interface that makes it easy for designers to operate. This way, It is capable of performing optimally in any graphic application that is required., from branding to news and sports with pictures, classifications or entries, including statistics based on external data and interactive augmented reality objects.

Complementarily, Brainstorm will also reserve a place for Neuron, graphics management system, traffic and branding. It is an integrated system, compatible MOS, based on templates that allows the integration of complex graphics not only in the newsroom, but also in other common television workflows such as continuity and branding.

Besides, the company will surprise attendees with new products and developments to provide high-impact graphic solutions to weather and sports programs. It will continue to extend its portfolio by adding new capabilities to Aston and InfinitySet.

“Brainstorm will demonstrate at IBC how our range of products is increasingly in demand by users looking for graphics, augmented reality and virtual studios. We are very proud of our current network of offices around the world and, especially, of the work done by the sales team, support and distributors, that have been key in the sales growth that we are experiencing in this last year”, comments David Alexander, Brainstorm commercial director.