Image: Spanish technology and innovation in Led screens to avoid light pollution

This company has presented a pioneering and alternative proposal to large-format LED screens installed in shop windows and facades., that reduces problems linked to blue light in these visual systems.

Investigation, Development and innovation define the last two years of the Spanish company Image, which has presented the first alternative to large LED screens developed to date, that transforms any shop window into a giant, interactive screen that projects in a completely personalized way and without generating light pollution.

“Imaginis was born after a two-year R&D period, in which we have managed to create a non-polluting alternative to LED screens applicable to the point of sale and a wide range of sectors - explains Alberto Varela., commercial director of Imaginis-, “with a lower cost than the Led screens used until now and greater profitability”.

Taking into account that Spain is one of the first countries in Europe with the greatest light pollution, ahead of Germany and France, according to data from the American Medical Association (OR), This development of Imaginis represents an important step, since the blue light emitted by large format LED screens causes sleep disorders, obesity and stress.

This Spanish company, which is presented in the market as a new and intelligent advertising platform and alternative to large format Led screens, It has offices in Madrid and the United Kingdom (where it already has projects in the latter country), and with the aim of exporting this development to other markets, like france, Italia, USA, Russia or Dubai.

In its first year of activity, Imaginis already has clients such as Día supermarkets, Comafe and Grupo Larvin, who have trusted their digital and interactive technology to show their promotions and offers, in a completely personalized way and without generating light pollution.

Imaginis offers a new outdoor advertising model, with its alternative to Led screens also integrating geolocation functions for emissions, personalized in real time, campaign segmentation based on location and audience, etc. compared to traditional systems of this type.

As the company points out, Its technology responds to the needs of companies and organizations interested in broadcasting content, so they can interact with their audience, connect different screens to each other and segment the broadcasts.

Legislation and light pollution
The proliferation of digital screens in public spaces has forced us to review legislation and adjust the lighting hours of businesses., as reported Digital AV in the case of the city of Madrid. “The trend is that we see more and more screens interacting with the public at street level, Therefore, developing non-polluting technology was key to the development of this segment.”, explains Alberto Varela, commercial director of Imaginis.

In this sense, the company has developed the Core software, that offers a personalized broadcast channel and simple management so that each client can control and personalize the contents of their screen or their network of screens.

“Imaginis Core is a personalized operating system that opens screens to geolocation and segmentation of content, according to the client's needs - Varela points out -. Unlike LED, These types of screens are installed in only 48 hours, They are translucent and have up to four times the resolution, with sizes up to 300 inches, being the only large format touch screens with this technology. We have managed to create a non-polluting alternative to LED screens applicable to a wide range of sectors., with a lower cost and greater profitability”.