BrightSign incorporates BlueFox smartphone detection technology into its players

This integration provides an ideal solution for dooh advertising, retail and other digital signage applications where measuring and understanding customer traffic is important.

BlueFox has integrated its real-time smartphone detection technology into digital signage players from BrightSign to offer the retail market and advertisers analytical services that allow them to optimize the messages displayed on the screens and increase ROI.

BlueFox has been a pioneer in the development of solutions that detect and analyze the mobile phones of any visitor in real time. The just-announced integration adds that capability to BrightSign players, WiFi enabled, making it possible to measure and optimize the ROI of digital signage solutions.

“BlueFox's ability to count visitors, as well as the residence time, based on smartphones and not people, is a natural extension of our mission to enable digital signage with valuable technology for retail customers.. “Adding BlueFox foot traffic analysis as an option for our players is an important addition to our value proposition.”, comenta Jeff Hastings, CEO de BrightSign.

BlueFox technology allows BrightSign players to detect nearby mobile phones without requiring special applications. It does not provide any personally identifiable information and complies with privacy regulations around the world., like the European GDPR.

“Retailers want analytics that measure their store traffic similar to what is available for online shopping.. “The BlueFox solution is more reliable and cost-effective than camera-based alternatives and is an excellent option for the retail market.”, explains Claude Sabourin, General Manager de CAS Group International, an Asia-based distributor of BrightSign.

The solution is ideal for dooh advertising applications (digital-out-of-home), retail and other digital signage applications where measuring and understanding customer traffic is important. Quantifying foot traffic is just the beginning. Retailers can track advertising effectiveness by measuring traffic in key locations, monitor wait time and alert staff, and optimize the purchase route.

All this is possible thanks to BlueFox smartphone signal detection technology that, unlike other solutions, detects customer phones even when WiFi and Bluetooth capabilities are disabled.

BlueFox technology is responsible for detecting WiFi signals released by smartphones as a proxy for pedestrian traffic. The data obtained is transferred to the BlueFox cloud and the information collected is sent in real time to the stores., points of sale, clubs, restaurants, cities, airports, sports stadium and event managers.

“Our patented technologies around advanced smartphone signal detection enable BlueFox to assess foot traffic much more accurately than camera or beacon-based solutions.. Measuring the customer journey effectively provides retailers with actionable data, and that is a real value”, aclara Guillaume de la Tour, CEO de BlueFox.

This solution is available in two versions. The basic offer, including visit count and dwell time, and the premium, which adds a unique visitor count, traffic frequency and flow.