B-Tech bets heavily on Europe with new appointments to its staff

The French headquarters has Dan Ly as Director of Business Development, while Jon Alway and Paul Haggarty have been promoted to EMEA COO, and Iberia and Latin America, respectively.

B-Tech AV Mounts continues to strengthen its resources in Europe with the appointment of Dan Ly as Director of Business Development for France, who brings his experience and knowledge in the field of AV technology. Previously, had worked for AV hardware and media manufacturers, leading sales teams in France and southern Europe.

“The brand has become one of the leading manufacturers of AV mounting solutions in recent years.. Their growth in Europe has been particularly impressive and I look forward to helping drive that growth with my industry connections across France.. B-Tech's System.

This appointment joins those already announced during the last edition of ISE 2019 and that seek to provide better service and logistics.

Among these appointments is that of Nick Spencer, who has led the B-Tech marketing team for the last ten years, and has been promoted to Director of Marketing and Communications.

For your part, Former international sales directors Jon Alway and Paul Haggarty have also been promoted to director of their respective regions. Paul will assume the role of Chief Operating Officer (Iberia and Latin America), while Jon is the new EMEA COO.