Con una duración de quince años, la empresa se encargará de la comercialización de los espacios publicitarios, tanto analógicos como digitales, en la capital vizcaína e instalará innovadoras marquesinas digitales diseñadas por Norman Foster.
The Spanish subsidiary of outdoor advertising specialist JCDecaux It has been awarded of the competition to sell advertising spaces of urban furniture, analog and digital, of this city, which is an urban digital circuit of more than a thousand faces, which covers installation, cleaning and maintenance.
Grant, whose duration is established for a period of fifteen years, will involve also the installation of 254 new awnings of bus, including 32 screens digital, with the latest technologies and designed by Norman Fosterthat in the coming months they will be changing the physiognomy of the city centre.
Along with the commitment to design and quality of maintenance, technological innovation is another of the highlights of these new shelters, which in addition to 75 inch digital screen, there will be 54 CIP (City Information Panels) with a stand information that integrates 22 "screens to inform the user about the service of transport, cultural activities in the city, pushbuttons for demand for specific bus lines, chargers for mobile and auditory information for blind people.
Other capabilities that integrate these new design technology awnings are WiFi connectivity with USB charging ports and environmental measurement sensors (temperature, quality of the air, etc.), to which is added the possibility to place cameras of surveillance.
The new agreement establishes the renewal of watches thermometer, another element of the city very appreciated and valued by their citizens, with the installation of 44 new systems more modern and advanced technologically, which will involve a total of 264, in addition to have some traditional and new isolated digital displays.
With this implementation, Bilbao expands by 20% the current offer of expensive digital with a Premium positioning, which allows to increase by more than 50% the impacts in this city, according to the company.
A digital offer concentrated on the main strategic axes of the city of Bilbao, which will initially have 42 new digital faces synchronized, allowing you to create Visual axes of domination for the brands and increase the visibility of your campaigns and that it join the 84 expensive digital installed in Metro stations, making a total of more than 1,000 urban faces.
This contract reaffirms the position of the group as commercial operator, where JCDecaux has already the exclusive stations of narrow gauge railway, in the North of Spain, with presence in the cities of Vitoria, San Sebastian and Bilbao Metro and by the Cantabrian.
As pointed out by Jean-Sébastien Decaux, CEO southern Europe, Belgium and Luxembourg, Africa and Israel of the company: "this concession of urban furniture for the city of Bilbao opens up a range of possibilities of communication, both creative combination of" support our advertisers. The digital transformation of the external medium takes on great importance in the life of the cities and creates a key communication between brands and users channel, with innovation based on the design, maintenance, technology and energy efficiency."
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• Section: Study cases, Digital signage, Display, Business, dynamic Advertising