IWALL in Shop celebrates its tenth anniversary in the DooH digital advertising sector

Agencies and clients have met in Madrid to celebrate the decade that this company has been in the market, which has had the contribution of Andy Stalman, an international reference in branding.

With a circuit of more than 1.300 digital media in shopping centers in Spain, Peru, Colombia and, soon, in Ecuador, the company iWall in Shop has established itself as one of the main DooH digital advertising operators in this type of installations, which has just commemorated its tenth anniversary of activity at the Luchana Theaters in Madrid.

During the celebration and under the concept Redefining of the company, JordiAlba ,CEO of IWALL (top image), explained both the balance of these years and the new way of consuming media and the current communication needs of brands, provocado por el exceso de impactos publicitarios, and the strong expansion of the shopping center environment, where customers find a different experience, integrated and multichannel.

As a special guest at this celebration, Andy Stalman, of Totem Branding (in the attached image), precisely emphasized that the 21st century customer, no longer looking to buy products, but to consume experiences and be part of the brands' history. “Physical space is more alive than ever, because experiences are what really remain”.

The context, timing and behavior are increasingly relevant in a new audience-based digital advertising model, since it provides better knowledge of potential buyers and helps agencies better plan their campaigns and measure their return.

The new IWALL Audience platform allows the client to plan and schedule their campaigns, segmenting them based on geographical variables, demographic and socioeconomic, according to the target that you want to achieve and generating a much more qualified impact. "This way, We are also approaching the contracting formulas of the online world and purchasing by impact becomes possible”, they point out from the company.

Agencies, clients and guests in general at the event were able to interact with various iwalls as part of the experience of this celebration, in which a system showed the operation of the hearing tool, detecting in real time the profile of the person who was in front of the screen, your gender and age range.

Once the camera detected the user, in another the wall A 3D model was viewed from different perspectives, that he could move it with his hand using augmented reality technology that was integrated into the system.

To conclude the presentation and celebration of the company's tenth anniversary, all the guests collaborated in blowing out the candles on the virtual cake that appeared on the screen, by connecting in real time through your mobile phones.