M&S Bank Arena carries out its digital transformation with NEC Display

In total, have been installed 29 screens of 75 inches and 4K UHD resolution in the Northern areas, East and West; while in the outer vestibule they have set up 22 in vertical orientation and seven inside. It also has two 1-inch video walls×4, configured with 55” NEC screen in portrait mode.

In it M&S Bank Arena from Liverpool, Digital communications have allowed a better experience for visitors while providing a means of dissemination for sponsors and advertisers.. For the installation of this network, display technology has been used. NEC Display Solutions.

This campus is presented as a multipurpose place both for entertainment and for organizing conferences and exhibitions.. A space that has become a key element in the economic development of the city of Liverpool.

Inaugurated last year, It hosted the official opening ceremony of the Capital of Culture, which marked a decade of regeneration in the city. Later, an exhibition center and a hotel have been added.

This property, which belongs to Liverpool City Council and is managed by The ACC Liverpool Group, is becoming the cultural and economic heart of Liverpool, and to continue attracting businesses and visitors to the city, Operators recognized the need to maintain their cutting-edge environment and embarked on a digital transformation.

After a bidding process, was selected Pioneer Group to carry out the digital transformation project in the M&S Bank Arena.

“Our advice regarding content utilization and strategy opted for the installation of two videowalls that have been designed with NEC technology., given the robust design of its solutions and the high resolution of its screens. These allow us to offer a wide variety of content”, comments Paul Childerhouse, group director de Pioneer Group.

More than 40 screens and two video walls

In total, they were installed 29 screens of 75 inches and 4K UHD resolution in the Northern areas, East and West of the M&S Bank Arena. In the exterior lobby, 22 screens in portrait orientation, of which 20 They are placed in a back to back formation, and the remaining two are assembled individually. In the interior hall, seven have been installed on the wall, both in horizontal and vertical format.

“The format of 75 inches of screen is crucial to allow multiple windows of content to be displayed simultaneously, optimizing digital revenue for the venue, while simultaneously displaying internal messaging and advertising,” explains Paul..

The facility also has two 1-inch video walls×4, configured with NEC display 55 inches in portrait mode, format that allows it to better adapt to the entrance walls of the VIP area. With a great impact in large spaces, NEC's robust design is essential to withstand the environment of public spaces.

Large screen size and UHD resolution ensure content attracts the attention of audiences far away, while remaining clearly readable at close range.

High-quality displays enhance visitor experience while providing advertising opportunities for sponsors and local businesses. The M&S Bank Arena is intrinsic to the local economy and its commitment to keeping the facilities up to date as an attractive proposition for the venue is an essential element in ensuring the success of its future..