MCR adds Samsung professional AV solutions to its commercial offer in Spain

The wholesaler reinforces its position in the national audiovisual market with the signing of this distribution agreement with the Korean multinational.

Professional audiovisual products and solutions (AV Pro) of Samsung They are part of the wholesaler's commercial proposal MCR Pro in Spain, after announcing the signing of the distribution agreement with this manufacturer.

As Enrique Hernández explains, director of MCR Pro, “We wanted to add an important brand to our portfolio that would consolidate our commitment to the professional AV market, and the incorporation of Samsung is very important for us, because it gives us entry into a much more professional and specialized market. In this market there are not so many renowned brands that can help us in our goal of being the leader in this segment., and Samsung is one of them”.

Samsung's product offering for the professional market includes a wide range of solutions for multiple sectors and applications, as in education (digitalization of classrooms, connected learning and virtual reality); transport (IoT solutions and systems smart signage); retail (digital signage screens, payment solutions, etc.); bank (productivity and communication tools, visual systems and devices with access to online services).

Added to this are the solutions of Customer experience (CX), digital signage, content and screen management for hotels, as well as collaboration systems, visualization and optimization of the workplace in the public sector; and patient care and digital signage for the healthcare environment.

MCR has been distributing Samsung's product line for the consumer market for several years.. “With this new agreement we close the circle, since now we are a global wholesaler for this manufacturer -Hernández emphasizes-, “while for us it represents what we want to be: a leading wholesaler in this sector”.

For your part, Sergio Foncillas, head of visual display business from Samsung, points out that the manufacturer's objective "is to take advantage of the capillarity of MCR and the level of specialization that they have acquired to offer, with guarantees, our wide range of digital solutions, adapted to each need and to the majority of business sectors”.