Trenton-Mercer Airport improves communication with travelers with Mvix

The Mvix Digital Signage software that has been installed, through Creative Marketing Alliance (CMA), allows displaying flight information (FIDS) dynamically and automated.

He Trenton-Mercer Airport wanted to install a solution that would allow it to capture the attention of consumers and travelers for longer. This is why he contacted the Creative Marketing Alliance agency (CMA) to implement digital signage in your facilities.

The solution Mvix provided a versatile platform that allows CMA to manage flight status displayed on screens dynamically in real time. Besides, allows you to manage and monitor content remotely. The remote content management solution improves efficiency since it is not necessary to be physically present at the airport to monitor and update screens.

The central focus of this project was to display dynamic flight arrival and departure information from several commercial airlines serving Trenton-Mercer Airport.. As part of the display setup, Arrival and departure information is updated in real time along with cancellations, delays, door numbers.

Mvix Digital Signage solution provided ‘out of the box’ FIDS designs integrated with real-time flight information APIs.

As part of the project, CMA needed to be able to configure screens with rule-based scheduling to reduce workload.

With the advanced content scheduling feature of the Mvix Digital Signage platform, CMA can schedule content weeks and months in advance. This has allowed Trenton-Mercer Airport to display personalized ads to different audience groups in different parts of the terminal..

“As the airport grows, The system grows because there is no limit in space. We have even started discussions about partnering with the CBD, which adds value and economic development to the local environment“, comments Christian Amato, Director of Business Development and Operations at CMA.

Simplified content management was another important requirement for CMA. They needed the ability to carry, easily update and manage ads, in addition to the news, text scrolling, the weather, time and date and even social networks. Mvix's content-rich library includes more than 200 content applications and data integrations, giving CMA a variety of content apps to choose from.

“This installation was a crucial step to improve airport communication. Now you can easily communicate promotions and weather updates along with up-to-date flight information. “This FIDS is a big step in the right direction for Trenton-Mercer.”, explica Mike Kilian, Senior Director of Business Development at Mvix.

Airport flow has also improved, as a result of displaying flight information in strategic areas. Passengers are better informed about their flights and can easily navigate the airport.