Beabloo Minerva offers 'a la carte content'’ in digital signage environments

This artificial intelligence engine learns from audience preferences, demographic data, sales and inventory; y, with this information, allows you to manage the content and show the most appropriate one to each user when they enter the store.

Beabloo has created the Minerva artificial intelligence engine, a smart digital signage solution based on machine learning to personalize digital content in physical spaces. A tool that allows you to predict what content will be the most attractive to show to customers when they enter stores. Automatically, learn from audience preferences, your demographics, sales and inventory, among other parameters, to optimize content management.

This artificial intelligence engine facilitates campaign personalization functions automatically.

It combines smart digital signage with machine learning algorithms to carry out a process that cannot be carried out by a marketing department, since it would need to be made up of hundreds of professionals who would be in charge of updating, and create personalized campaigns, adapted according to the moment or climatic circumstances, every week, day and time.

Therefore, Minerva has been created to leave creativity in charge of humans and take care of these processes to reinforce and optimize the work of the marketing department..

This engine learns from the data collected by most of the devices that make up the different solutions within the Active Customer Intelligence Suite (EYES) the Beabloo. A set of software tools, focused on transforming the traditional point of sale into an intelligent environment adapted to the consumer.

Versatile AI solution

The success of Minerva lies in the fact that it is a versatile tool, that apart from serving to program campaigns, can be integrated into sales management systems and cross-check visualization and sales data. It's a motor, automatically, select the contents that will be displayed at each moment of the day or week on the integrated digital signage, depending on what sells the most in each time slot.

In this way, becomes not only the ally of consumers, by tailoring messages to specific products at specific times, but a precise tool for workers, since it allows us to know the behavior of the store and properly manage the flow at the point of sale.

A recent study carried out by the Capgemini Research Institute on AI for retail, reveals that more than a quarter (28%) of retailers are currently implementing AI. Research finds a significant increase in AI implementations in the retail sector since 2017 (17%), and a seven-fold increase from 2016 (4%).

Besides, The study reveals a striking figure: 300.000 million dollars, amount that retailers’ could be saved in the future, of introducing artificial intelligence throughout the entire product distribution chain.

However, in the cases analyzed for the report (400 businesses on a global scale that are deploying AI and that represent the 23% of the market in revenue), just one 1% show the degree of deployment necessary to achieve savings similar to these figures, that require full-scale implementation.