The company is committed to show its solutions dynamically, 'bringing your products to life', to your visual technologies and special effects, demonstrating its ability to design and execute programmed.

Paraddax Bitam 2019

Merging special effects and visual experience has been the goal of Paraddax with your attendance at the Bitam Show. As explained by its commercial director Rebeca Velasco, "what was exhibited is a small experience compared to their techno-creative showroom located in San Agustín de Guadalix where they receive visits from agencies, museums and customers from all over Europe".

At their stand 70 square meters could be seen a mixture of visual technologies such as a fog screen (the image can be traversed), Holograms (various technologies and sizes), Led curtains, a linetic led sculpture, Led bracelets with remote control, an interactive laser with software/ hardware of its own infrared detection system, and, above all, the protagonist piece, a three-dimensional Led screen that they call the Dragon O.

Paraddax Bitam 2019

These systems accompanied the special effects section, of which Paraddax occupies a prominent place in Spain, with fire, Sparks, laser, low smoke, DJ table equalizer and industrial fans with LEDs.

Beyond showing gadgets and products, Paraddax wanted to offer a visual experience that would work as an imersive show with frequent passes, where special effects machines and creative displays created a safe impact on attendees.

It was not a static exposure of devices, but it gave them life with a global programming, demonstrating its ability to design and execute. The actors were the visual technologies, the special effects and serviceability of the company to create and schedule its use.

Paraddax Bitam 2019

In addition to the stand, Paraddax also surprised with three holographic installations: Dreamoc Diamond, a 360º hologram of 4K resolution and 2,4 meters in diameter; Holoman, a human-sized hologram; and DeepFrame, a spectacular mixed reality viewer that allows you to add virtual images in a real environment.

"The goal of communicating our creativity and bringing our technological applications closer together has been achieved", expresses Julien Marionnet, CEO of Paraddax.

Paraddax Bitam 2019


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by • 4 Dec, 2019
• section: Events, safety