Atlona trusts Thorsten Goecke as EMEA sales director

The appointment aligns with the company's growing global network of partners, with whom you will work in collaboration with the regional sales directors for this region.

Drive demand, sales and awareness in EMEA of the brand Atlona, manufacturer of solutions that combine signal management and AV connectivity, as well as collaboration and control, will be Thorsten Goecke's main tasks from his new responsibility as EMEA sales director.

For this, Goecke will work closely with Atlona's regional sales directors for this region, as well as with the growing global network of partners.

The new sales manager for EMEA joined this multinational in 2014, focusing on the DACH region, “where he was key to the implementation of Atlona's transition towards a solutions-oriented sales approach and responsible for several of the company's largest AV over IP and network control installations in Europe”, As stated in the statement.

Goecke will develop a unified brand message and go-to-market strategy, capitalizing on Panduit's work (parent company of Atlona) in the IT and network infrastructure market.