The Fragrance Shop enhances its new brand with Beabloo's visual solutions

The perfumery products retailer has installed in its new flagship in London large-format screens and video walls to promote its brand Indulge Beauty.

Reference in the independent perfumery products sector in the United Kingdom, The Fragrance Shop has opened a flagship store at Westfield Stratford City shopping center, in the heart of East London to promote their new brand Indulge Beauty, based on grooming and beauty products.

During the design of the new establishment to present this new brand, Those responsible saw that the use of static signage was obsolete and that a more dynamic solution was needed to attract the audience's attention..

The project was entrusted to the specialist Beabloo, who installed a series of video walls, large format screens and a screen stretch dynamics integrated into a custom-made piece of furniture. All signage is managed from the content manager (CMS) of this company.

Located in different parts of the store, screens provide a platform to convey relevant messages to buyers, thanks to which not only has the brand image been increased with the promotions, but they also have an impressive audiovisual platform to show advertising for the perfumery brand..