Ivan del Rio: “Daktronics came to Amsterdam to show off its DNA, regarding innovation, development and engineering

The company continues to focus on development, innovation, technology and the highest quality. Some premises that have been evident in his attendance at ISE 2020, where he has gone with his latest news, like chip-on-board display, of 1,2 mm y 6.000 nits, or the NPP series, of 1,5 mm y 1.500 nits.

Daktronics has attended this latest edition of WHEREAS, which was held in Amsterdam, to show off its DNA in terms of innovation, development, engineering and new products. At its stand you could see its most innovative display solutions such as the chip-on-board screen (COB) or the NPP high resolution series.

In this video interview, held during the ISE celebration 2020, Ivan del Rio, Regional Manager South Europe, Discuss what the company's main news is, as well as its strategy and markets on which it has its sights set..

“We are at the forefront of new solutions with products such as the micro- Led o el chip-on-board (COB) and we continue developing for different verticals or segments such as outdoor and indoor advertising., shopping centers and, of course, transportation”.

The chip-on-board solution has been one of the main protagonists of the Daktronics stand at ISE this year. A screen of 1,2 millimeters that exceeds 6.000 brightness nits.

Besides, The screens of the NPP series have also been seen, con 1,2 mm, until 1.000 nits and resolution, which in ISE reached 4K. This screen has been designed for use in crisis rooms, control rooms, government and military facilities, and corporate environments.

Also from the NPP series, a solution of 1,5 mm with a maximum brightness of 1.500 nits. “We could see the image quality and high brightness capability that this equipment has to impact, to impress the general public. A solution that can be applied in any retail environment, shopping center or public space.

At Daktronics they do not forget those solutions that the market demands for outdoor environments., like the one installed at the entrance to the venue where ISE was held. A totem with a double-sided outdoor screen 6 mm.

Vertical sectors

Iván del Río comments on the company's commitment to vertical markets such as retail, transportation and sports facilities.

In the last twelve years, in the Southern European region have paid special attention to the world of transport, sector in which they have extensive experience in the United States. “The transportation market is very specific with a level of requirements, technology, very demanding engineering and integration. In this, Daktronics is moving very well and we continue to focus on developing even more in it.”.

Another very important market for the company is the world of retail., shops and shopping centers, where they have high-end solutions with their own design produced in the Shanghai plant, that are offered with a price that adapts to market demands.

Regarding sports facilities, “we continue to expand our presence in this environment and, at the moment, We are involved in projects that are being carried out in four or five stadiums.