Barcelona Metro bets again on dynamic advertising in a section of L1

It is the same technological solution, with the installation of three hundred LED bars, contributed by the Canadian Adtrackmedia, with Telefónica as integrating partner, which has already been working for a few months on L5, between Clinical Hospital and Diagonal.

The users of Barcelona Metro that pass between the stations between the stations of España and Rocafort, in this section of the L1 tunnel in the Fondo direction, You can see the dynamic advertising from inside the car., based on LED screens, which was launched this week.

Barcelona Metropolitan Transport (Metropolitan Transports of Barcelona – TMB) has explained in a statement that it is the same technological solution provided by the Canadian company Adtrackmed, con Telefónica as integration partner, which already works on L5, between Hospital Clínic and Diagonal (more details in Digital AV).

This innovative moving advertising system is based on synchronized LED technology that, with the passing of the trains, makes the spots, ten seconds long, are visible between the stations of España and Rocafort.

The data provided by TMB indicate that, with both sections in operation, is calculated in 1,2 millions the number of potential weekly impacts that content can obtain in this innovative advertising format, with a high level of memory in the public. Since last September, when it began to be commercially exploited, around twenty leading brands have used dynamic advertising on the section of the Line 5, between Clinical Hospital and Diagonal, to spread your products and services.

According to the contract with the development company, a third section may be installed in another location of the network pending determination, than to come into operation, would mean an economic return for TMB of at least 214.000 euros per year.

For the second dynamic advertising installation in the Barcelona metro, a section of 156 meters between the stations of España and Rocafort, background sense, in which trains run at a stable speed, of some 54 km per hour, to ensure the optical effect of video playback.

In total three hundred LED bars have been placed, spaced apart 52 cm. and connected to a control panel and other equipment located in a communications room at the Spain station. For optimal viewing, The video that plays is in high definition resolution and refreshes at a rate of 30 frames per second. Thus, The implanted system offers image quality and a custom fit for the upper windows.

For TMB, Dynamic advertising inside tunnels is a new way to obtain additional income that contributes to the sustainability of public transport. The promotion and diversification of this type of income is one of the company's strategic lines, which has managed to increase the performance of advertising media on the metro and bus networks by 41% between 2012 y 2019, according to data from this organization.