Ryder's digital signage network keeps customers informed of the operation of their vehicles

CRI manages content on 356 Ryder locations, each of which is equipped with a PCEC Multi-Touch NEC display of 48 inches and a BrightSign XD media player.

BrightSign has collaborated with Creative Realities Incorporated (CRI) to integrate your digital signage solutions into the truck rental company's headquarters Ryder, in the United States and Canada. Your media players are used to display interactive content.

CRI manages content on 356 Ryder locations, each of which is equipped with a PCEC Multi-Touch display NEC Display of 48 inches with a BrightSign XD media player.

Touch screens allow customers to interact directly with them and select content appropriate to their specific interests and needs.. Informational videos include a wide range of tutorial content, how to operate the elevator door, refuel with diesel and even perform basic engine maintenance. These are in English, Spanish or French to suit clients at each rental location.

“Providing this rich content allows Ryder to teach customers about safe vehicle operation at the rental point.. This helps reduce the risk of accidents, minimizing fleet downtime and providing a satisfying and successful customer experience”, comments Joel Eigege, Vice President and Global Manager of Ryder Rental Products.

Ryder prides itself on being a highly technologically advanced organization., with a large investment in fleet management and the operation of each vehicle. To that end, The company recently expanded its digital signage network to include the ability for customers to see and learn at the point of sale, but also email instructional video content to their mobile devices so it can be accessed when it is needed most, when operating the truck.

Allowing customers to send videos to themselves greatly decreases Ryder's reliance on printed brochures and reduces the company's annual spending on printed materials..

Overseeing network management across hundreds of endpoints is CRI's responsibility to ensure all displays run smoothly with minimal intervention..

“Although a single screen at each location is quite simple locally, Expanding to hundreds of locations nationwide increases our exposure in the event of network downtime. “The reliability of BrightSign players eliminates the possibility of hardware failure and allows us to focus on delivering relevant and educational content to make vehicle rental and operation safe.”, explica Beth Warren, Please CRI.

Google Analytics is integrated into the platform and is reviewed monthly, allowing Ryder to evaluate which videos are watched and used the most, allowing filtering by site, geography, size and other criteria.

“Analytics are a key component of our signaling network, since they measure how we are reaching and training our clients. Not only can we see which videos are most commonly viewed and downloaded, We can also determine which sites are underusing their screens and make any necessary adjustments to help them get the most out of this content.”, Eigege adds..

Plus instructional videos, CRI integrates RSS-fed content in real time, including weather information and local news. Incorporating these real-time content sources captures customers' attention in the store and increases the overall value of what is presented on the screen..